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Thinking outside the box

People become web designers, developers, copywriters and marketers because they want to work in a creative environment and produce something that people love.

Working in the industry allows you to engage and interact with such rich topics and subject matters; creating things that people really connect with. However, there are some industries that aren’t considered as glamorous as others and it’s here where people seem to lose all creativity.

For example, food, drink and travel are widely considered to be lush topics that can be creatively mined. Everyone loves great food and drink and everyone loves taking a trip away, so there’s no shortage of angles and opportunities to explore when it comes to design and marketing.

However, when it comes to industries that are deemed a little lacklustre, it can be all too easy to fall into the trap of delivering basic, unoriginal content and design. But it doesn’t have to be that way!

By thinking outside the box and trying to of new and interesting ways to present the same brand or topic, you can really connect with your audience and set yourself apart from your competitors.

Moz recently published an article about how certain brands produce content that people care about, without necessarily mentioning the product at hand. This works for brands that may not have the most exhilarating products or services to promote but by thinking outside the box, they can still create content that is relevant to their business.

They use the examples of two well-known brands; Dove and Red Bull. Dove sell soap, but people don’t find that particularly interesting, so instead, they promote inner beauty. Red Bull sell energy drinks, which people don’t find particularly interesting, so instead they promote extreme sports.

By using this kind of imagery, these brands have found a way to promote themselves in a much more interesting way. You can apply this kind of thinking to other aspects of marketing including web design, development and blog writing.

It’s all about thinking outside the box and finding new ways to present the same information. It’s something we keep in mind with every project we take on, whether it’s web design or web development in Manchester.

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