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The benefits of email marketing

Despite there being a variety of new ways to market your business, email marketing is still a completely viable and beneficial way to spread awareness of your company.

With the rise of social media marketing, SEO and mobile marketing, it’s easy for businesses to dismiss email marketing as an archaic way to promote themselves. However, we think there are so many benefits to email marketing that we’d like to share with you, and once you’ve read this post, hopefully you’ll agree.


Email marketing is one of the cheapest forms of marketing and actually has one of the best returns on investment. It’s easy to see why when you figure in the fact that there are no printing costs, no high advertising rates and no contracts to be tied into. Because it’s so cost-effective, it means even the smallest companies can take part.

Brand awareness

One of the easiest ways to increase your brand exposure is by email marketing. With every email you send, you are increasing your brand awareness and keeping your business at the forefront of people’s minds. They may not need your services or products at that moment, but the second they do, they’ll think of you.

Targeting is easy

Creating a billboard or a television advertisement is great exposure but you have no real control over who sees it. With email marketing, not only can you target particular demographics, locations and industry types, you can also tailor and customise your message to each individual customer which increases your chance of conversion.

Email marketing works for so many industries. Here at VisionSharp, we’ll be rolling out our own email marketing platform which will work alongside our existing services such as web development and web design in Manchester. Look out for more information on that which will be coming soon!


Want to see how we can help you? Get in touch.