It’s time for you to stop thinking that a great website is just an optional luxury for businesses that want to show off a little, because creating an effective online presence has never been as important as it is in 2017. More and more people are researching companies and completing transactions online, while the advent of smartphones means that you can’t afford to miss out on the opportunity to connect with customers 24 hours a day.
Well, the biggest step towards making a business on the internet is through getting yourself a brand new website that works across all platforms. If potential customers are able to find your website and can browse the products/services you have to offer, then you obviously stand a much better of achieving a conversion than if you didn’t have a site at all.
However, it’s no longer good enough to just post up any old website and hope that it’s adequate enough to do the job, as you need to make sure you stand out from competitors. So how can you make sure your new site is up to standard? We’re here to give you some expert tips…
When a user logs onto your website, whether this be on a desktop or a mobile device, the last thing they want to see is a cluttered interface that’s too confusing to navigate. People want to be able to explore your website smoothly and with minimal fuss, which is why it’s so important to have clear menu’s. This means that you should think about keeping the amount of text reduced so as not to bombard users with too much information, while the use of sidebars is also becoming out of fashion because there’s just too much going on. For an effective website, less is quite often more.
Although this is by no means a brand new practise and isn’t strictly applicable to web design, your use of font and text is absolutely imperative to the success of your site. First of all, you need to make sure that you choose an aesthetically pleasing font that’s easy to read; secondly, this font needs to be large and eye-catching. By boldly displaying key information, you’ll find that your call to action is far more effective and your conversion rate will be significantly improved.
- Responsive Design Can’t Be Ignored
Many business owners make the mistake of believing that opting for responsive web design is a completely optional thing, whereas the reality is that this is now essential for your site to enjoy any kind of success whatsoever. If your site doesn’t look good on mobile devices, then you’ll be alienating the largest portion of your audience; whilst Google also punishes sites that aren’t responsive, meaning that any attempts at SEO would be a real struggle. If you’re thinking of getting a new site, the most important thing is to ensure that it works well across all platforms.
The world of web design can be an incredibly complex one, which is why it’s crucial that you contact a team of designers that know exactly what they’re doing. Fortunately, the team here at VisionSharp offer the best web design in Manchester, so you can go ahead and contact us today to get started on building the site your business deserves!