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So What Is Responsive Web Design All About?

As a business owner that’s currently looking to get yourself a brand-new website, the term “responsive web design” is undoubtedly going to be something you’ve heard bandied about. This may have led to a great deal of head nodding, chin scratching and a general attempt to make it seem as though you know exactly what it is we’re talking about.

But there’s no need to panic, we understand that not absolutely everyone is a web designer, so you’d be forgiven for feeling a little confused by the whole responsive design trend. In fact, we thought we’d help you avoid any head scratching in future, and we’re going to take you through exactly what responsive web design involves.


  • The Mobile Uprising

The first thing you need to know about responsive web design is that it’s all about the rise of mobile usage. In the past few years, mobile users have overtaken those on desktop with regards to accessing the internet, and so it’s fair to say that websites have been forced to adapt to this trend.

Many businesses used to focus on their desktop site and consider the mobile version as something of a secondary concern- but now the opposite seems to be true. Responsive design essentially means that your website will look fantastic across all platforms, so you no longer have to run the risk of alienating half of your audience.

  • Flexibility

As a mobile user, the last thing we want to see is a web page that just doesn’t fit onto our screen. With images that are too large, menus that are all over the place and text that just doesn’t fit onto the page, your website will appear clunky and unfinished. Ultimately, this will lead mobile users to trying your competitors instead.

Responsive web design gives you a sense of flexibility and fluidity. Images, text and other elements are automatically resized, as they cannot be any larger than the grid in which they are designed. Web designers can also compress any images to avoid slow loading times, because that’s yet another sure-fire way of driving users away.

  • Reaping The Rewards

We’ve tried to stick to layman’s terms throughout this blog post, since the main thing you need to know about responsive web design is the fact that there are so many benefits. For starters, your SEO will significantly improve thanks to changes in Google’s algorithm, and you’ll be increasing your audience by targeting other devices.

All in all, responsive web design is absolutely essential to boosting your digital presence, as it makes for a stronger site that can be accessed from all devices. This, in turn, will lead to trust in your brand and enhance the reputation of your business- which results in an improved conversion rate and ROI.


Responsive web design gives you a sense of flexibility and fluidity. Images, text and other elements are automatically resized, as they cannot be any larger than the grid in which they are designed. Web designers can also compress any images to avoid slow loading times, because that’s yet another sure-fire way of driving users away.

We’ve tried to stick to layman’s terms throughout this blog post, since the main thing you need to know about responsive web design is the fact that there are so many benefits. For starters, your SEO will significantly improve thanks to changes in Google’s algorithm, and you’ll be increasing your audience by targeting other devices.

All in all, responsive web design is absolutely essential to boosting your digital presence, as it makes for a stronger site that can be accessed from all devices. This, in turn, will lead to trust in your brand and enhance the reputation of your business- which results in an improved conversion rate and ROI.

If you’re interested in the best web design Manchester has to offer, then contact the team at VisionSharp today for more information!

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