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Simple designs don’t mean simple brands

Netflix recently revealed a brand new logo design for its app. Replacing the old ‘Netflix’ design is simply the letter ‘N.’

A lot of brands have recently reworked their logo purely for use on mobile devices and it seems the most successful and contemporary logos are those that appear simple and iconic. The trend seems to be leaning more to the minimalistic and almost abstract designs as companies move away from the hyper-literal/skeuomorphism that used to dominate the design world.

Skeuomorphism is a design concept that sees items presented in such a way that they look like their real-world counterparts. For example, a clock icon on a smartphone is designed to look like a clock you might find hanging on a wall in someone’s home. Skeuomorphic designs often have a large amount of detail and are in contrast to flat, simple designs. It was huge a decade or so ago but has become less fashionable and popular in recent times.

This trend towards minimalistic logos is largely due to the fact that logos are having to be instantly recognisable and work on increasingly smaller scales. Mobile devices such as smartphones account for a great deal of traffic and as they constantly evolve, so too must logo designs.

That’s not to say that minimalistic should be confused with boring or flat. If anything, a simple, bold, logo design can make an app really pop and stand out from a cluttered home screen.

Simplicity is now seen as the ultimate status; Facebook has the ‘F’. Twitter has the bird. And Uber has the ‘U.’ If Netflix now have the monopoly on the letter ‘N’ isn’t that a sure sign that they’ve reached iconic status?

To enquire about our web design in Manchester contact us today at VisionSharp.


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