For any business, the importance of owning a responsive website has never been so apparent. No matter whether you’re a high street retailer, a dental practise or a local pub, it’s no secret that nowadays absolutely everyone needs to have a great-looking website. If you want to attract people to what your business has to offer, then you ultimately need to have a website that clearly advertises your services or products.
However, it’s no longer good enough for business to simply put up a website for the sake of having one, as consumers now expect a certain standard when they hop online. This means that your website needs to be responsive, simple and aesthetically-pleasing, or else you’ll deter any potential customers from ever logging onto your site again.
That’s where VisionSharp come in, as we are the experts when it comes to effective web design- and we’re here to run you through the clear signs of needing a new website.
The first thing you need to look out for is a high bounce rate. Obviously, it’s not doing your business any good if any visitors to your website are instantly leaving due to a lack of interest. In order to run a successful website, you need to make sure that it’s persuading people to stick around and explore, and this can be achieved through the design of the site itself. After all, would you want to spend much time on an over-complicated, poorly designed website?
There’s almost no point in having a website if nobody can ever find it, and that’s why it’s so important for businesses to rank well on the search engines. If you aren’t ranking for your chosen keywords, then you’re going to have a major problem- as users are bound to pick a website high up in the rankings. A brand new website that utilises effective search engine optimisation is a great way of breathing fresh life into any business, and is bound to have you shooting up towards the top of the search engines.
It seems that the vast majority of people nowadays are constantly glued to their smartphones, and it’s imperative that your business is taking advantage of this trend. With most internet users now doing so through a mobile device, this means that the mobile optimisation of your website needs to be considered a primary objective. If your site isn’t showing up properly on mobile, then you’re bound to lose customers forever, and is a huge sign that you need a brand new website.
Here at VisionSharp, we offer the best web design in Manchester- so please get in touch if you’d like to find out more on the services that we provide.