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The Significance Of UX In Your E-Commerce Website

It’s no secret that the field of web design has continued to evolve over the past few years, which has caused many users to develop much higher expectations when clicking onto a website. Websites are becoming easier to navigate with a much clearer path to conversion, which are both absolutely key towards providing users with an enjoyable experience. As web design agencies place user experience (UX) at the heart of their creations, users are finding that websites are now more engaging and visually appealing- which will ultimately keep them coming back for more.

As users are now entering your site with much higher expectations, it’s fair to say that it’s never been more important to ensure you have a user-friendly site. We’re here at VisionSharp to run you through some of the big reasons why UX is so important to your e-commerce website.

  • When it comes to e-commerce, one of your main priorities is obviously going to be persuading customers to create a conversion. Well, if your website is providing an excellent user experience, then this will provide them with a much clearer path to conversion. If the site is simple and easy to use, then a user is much likelier to navigate their way to a conversion and, more importantly, will keep them coming back. Similarly, if your site doesn’t provide a great UX, then customers will give up trying to create a conversion and will shop elsewhere.
  • Offering a great UX is all about customer retention. It’s all very well and good getting people to your site, but at the end of the day you need these people to stick around and tell their friends about it. If you’re offering a seamless UX then you’ll find that users enjoy using your site and will keep visiting. An example of a great UX is personalisation- where the website will change depending on the customer’s previous behaviours and purchases. If a website feels as if it’s been tailored for them, then customers are guaranteed to enjoy the site and become a regular customer.
  • At the heart of an effective UX is a simple layout. The last thing a user wants is to open a web page and be bombarded with an over-abundance of text and menu tabs. Users have notoriously short attention spans, and this means that they want to be able to find what they’re looking for as quickly as possible. A great UX would provide a simple search bar function, a clear menu display and distinct advertising of any current promotions. If your customers are finding your site to have an enjoyable UX, without any stress or hassle, then they are bound to feel as though your business really cares about its customers, and will be much more likely to make a purchase.

Here at VisionSharp, we place our focus on creating an excellent UX, and that’s why we provide the best e-commerce design Manchester has to offer. Please contact us with your requirements if you want your business to have a website to be proud of!

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