Whilst the font and size of text on your website might seem like a trivial thing to worry about, typography actually plays a very important part in how people interact with your site.
But why should we care about typography?
Well-written and engaging content is important to keep visitors happy, but that’s not all it takes to keep them engaged long enough, or to keep them coming back at all. The typography choices you make can dictate whether people will actually read your content at all.
So how does typography affect your end users?
Typography is intertwined with the specific style you wish to create for your website and your brand as a whole. Your typeface should correlate to the images and design of the rest of the page; having contrasting designs can make your site look badly constructed – which will reflect negatively on the viewers conception of your brand.
Set The Mood
Typography has the power to set the mood or emotion for your site. A more frivolous and light-bodied typeface signals a more fun and laid-back personality compared to a stricter typeface.
Give Your Brand A Voice
Personality and voice is integrated into each different typeface. Your message in the text will be able to convey this to some extent but a font that reinforces the tone is a powerful addition.
You can control how your type appears on screen, so you can dictate the speed and ease in which it is read, encouraging people to stick with it until the end.
With more and more people engaging with sites through their smartphones, scanning and glancing has become a popular way for people to glean information quickly. By formatting your text, you can improve scannability with headers, pull quotes and in-line lists.
For the best web development in Manchester, get in touch with VisionSharp today.