@visionsharp
  • 26th Feb 2019thesolewomens website design, if you need a website contact us today @thesolesupplier @ Manchester, United Kingdom https://t.co/InvWcqPwVz
  • 25th Feb 2019Great grass website design, if you need a website designed contact us today for a quote @ Manchester, United Kingdom https://t.co/Cd4enCLr25
  • 22nd Feb 2019Customer is king website design, if your looking for a new website or branding get in touch with us today! @ Manche… https://t.co/Ed0ABvxJVU
  • 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
0161 697 3096

The Role Of Typography In Modern Web Design

Whilst the font and size of text on your website might seem like a trivial thing to worry about, typography actually plays a very important part in how people interact with your site.

But why should we care about typography?

Well-written and engaging content is important to keep visitors happy, but that’s not all it takes to keep them engaged long enough, or to keep them coming back at all. The typography choices you make can dictate whether people will actually read your content at all.

So how does typography affect your end users?

Reinforce Branding

Typography is intertwined with the specific style you wish to create for your website and your brand as a whole. Your typeface should correlate to the images and design of the rest of the page; having contrasting designs can make your site look badly constructed – which will reflect negatively on the viewers conception of your brand.

Set The Mood

Typography has the power to set the mood or emotion for your site. A more frivolous and light-bodied typeface signals a more fun and laid-back personality compared to a stricter typeface.

Give Your Brand A Voice

Personality and voice is integrated into each different typeface. Your message in the text will be able to convey this to some extent but a font that reinforces the tone is a powerful addition.

Encourage Reading

You can control how your type appears on screen, so you can dictate the speed and ease in which it is read, encouraging people to stick with it until the end.

Scanning

With more and more people engaging with sites through their smartphones, scanning and glancing has become a popular way for people to glean information quickly. By formatting your text, you can improve scannability with headers, pull quotes and in-line lists.

For the best web development in Manchester, get in touch with VisionSharp today.

SHARE THIS  

Want to see how we can help you? Get in touch.