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Responsive Web Design vs Mobile App: Why You Need Both

Over 4 and a half billion people own a mobile phone worldwide, with this figure expected to surpass 5 billion by the end of 2019. As a business owner, this is undoubtedly a market you need to tap into.

Of course, your competitors will undoubtedly be thinking the same thing, which is why it’s so important to develop a killer mobile strategy. However, you’re bound to be mulling one particular question over in your mind: should you prioritise responsive web design or mobile app development?

The answer is simple. You need to prioritise both.

The Benefits of Responsive Web Design

In a nut shell, a responsive website will look great across all mobile and desktop devices. Ultimately, this allows you to appeal to your entire online audience, rather than alienating those browsing on a particular device.

But it’s not just a matter of looking good or improving the user experience (two things responsive design certainly achieves), because this is now also a major Google ranking factor. If you ever want your business to develop a strong presence on the search engines, then responsive design must be considered essential to your business.

The real beauty of a responsive site lies in the fact that you can appeal to every single mobile user on the planet. Unlike an app, you aren’t asking people to install or download anything to access it, meaning that your site is readily available to all mobile users- so long as they have an internet connection.

When you consider just how much of your audience browse through a mobile device, responsive design really shouldn’t be considered optional anymore.

The Benefits of Mobile App Development

An effective mobile app will provide many similar benefits. However, it also takes things up a notch.

For example, a responsive website delivers an enhanced mobile browsing experience, ensuring that your site performs beautifully on a smaller screen. Mobile apps streamline this experience even further, delivering a platform that’s tailored to each particular operating system. They’re sleek, smooth, and ultimately offer a mobile experience unlike any other.

In addition, mobile apps offer a greater connection with your customers, allowing you to send push notifications and create a personalised home screen. When a customer has got your app downloaded on their phone, they’re only a finger-tap away from your business at all times, meaning that they’re much likelier to think of you when in need of what you provide.

Obviously, the real kicker here is the fact that there are millions of apps out there, all competing for space on the app stores. So, that’s why finding the best app development in Manchester is so important. If you want your app to succeed, it needs to be as innovative and enjoyable (not to mention as good) as possible.

When the downloads come rolling in, you’ll feel a connection to your customers like never before.

Where Can You Get Both?

VisionSharp are the leading providers of app development and responsive web design in Manchester. We’re the experts when it comes to creating a strong, profitable mobile presence- so contact us today to find out how we can help you dominate the smaller screen!

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