There seems to be an app for almost everything these days.
Whether you want to browse a new range of clothing, discover discount holiday deals or stream your favourite TV show, there’s most probably an app for that. For mobile users, apps provide an easier, more streamlined shopping experience; for eCommerce businesses, they provide an opportunity to appeal to a brand-new audience.
The only problem is: the app stores are already packed to the rafters. So, how can you make sure users download your app instead of your competitors’? Well, first of all, you need to get the basics right during the development phase…
Use A Simple Interface
Last year, there were just over 178 billion (yes, BILLION!) app downloads worldwide, with that figure expected to reach over 250 billion over the next 4 years. Why are apps so popular? Because they’re convenient.
More people than ever are shopping online, with the majority doing so through a smartphone or tablet. A mobile app will enhance and streamline that shopping experience, delivering a faster and easier way of shopping on the smaller screen. Of course, this means a great eCommerce app will use a simple interface.
Since your app will be tailored for a much smaller screen, it’s obviously important to make sure that screen doesn’t get too cluttered. Users don’t want to feel over-faced by a complicated app, and instead want to have their attention drawn to key information- such as product categories, special promotions and featured items.
Link Up With Social Media
If users want to shop on your app, then they’re going to have to create an account.
Although this might annoy them a little bit, there’s sadly no way around this- since you’re going to need some personal info to actually process an order. However, you can certainly appease shoppers by making the sign-up process as easy as possible.
For a start, a great app will incorporate some kind of progress bar, which will tell users exactly how far they’ve got left to go and ultimately ease any frustrations they might have. But, even with this kind of feature in place, you need to make sure your sign-up forms are as quick and clear as possible, since mobile users aren’t exactly renowned for their incredible patience.
In fact, you could go one step further and allow users to sign in through their social media accounts, which will capture a lot of the info you need and completely streamline the sign-up process.
Make Shopping Simple
This is what your eCommerce app should be all about.
It should be easier to navigate and more enjoyable to use, while it should also look better than your mobile site. Ultimately, however, it needs to be easy for people to buy things.
You should include an “Add To Cart” button on every product page, displaying it prominently and ensuring it’s easy to find. Users should also be able to actually access their cart on every page of the app, so that they’re always just a single click away from heading to the checkout.
When you’ve got these basic features in place, you’re well on your way to creating a fantastic app for your eCommerce business. However, if you really want your app to stand out, you’ll still have to find the best app developers Manchester has to offer!