We’ve been working with Moda Furnishings since April and we were tasked to increase their website performance and sales. We implemented our CRO service to really push to website forward from a UX and UI point of view. We initial performed an audit on the website from a data driven aspect and then really kicked on with our split testing processes.
With the year coming to a close, we felt the perfect opportunity to sit down with Moda Furnishing’s E-commerce director to gather feedback on the service to date. Here’s how it went:
1. How valuable do you believe CRO and split testing is?
CRO and split testing is critical to our business like ours which relies heavily on e-commerce sales. Working with VisionSharp to improve and optimise conversion, our ROI in marketing has rocketed. Split testing has been a godsend to help us measure whether our ideas, opinions and observations on the website actually produce positive results across a whole range of devices. Making improvements to the website is no longer an unsettling task and we have felt a lot more freedom in letting our creative ideas flow.
2. Would you recommend CRO to other online retailers?
Without doubt, all commerce retailers must be A/B testing their new deployments, this is the only way to see accurately whether the changes they are making are for the better. CRO is the perfect solution to maximise return on those ever increasing marketing spends. Just a small upturn in conversion from minor changes has made such a positive difference to our turnover as a high ticket, high volume online retailer.
3. How have you found the service as a whole?
VisionSharp make the whole process easier by handling the whole implementation and producing the results in a clear concise format to help us make decisions in the evolution of our website. VisionSharp add a creative, invaluable second pair of eyes to our website.
4. What have been the key benefits by having Visionsharp as you CRO team?
VisonSharp have been excellent in understanding our business and our goals. Their friendly, unpatronising approach to every task and challenge has been refreshing and their simple illustrative reports make it easy to show fellow board members that our website is constantly improving, which makes for an ever exciting future. I have no reservations in recommending VisionSharp as a CRO partner to your business.
Interested in working with our team to improve your online sales?
If you are interested in increasing your online sales, contact Jon for an initial chat. Hello@visionsharp.co.uk or 0161 697 3097.