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The Process of Designing a Logo

First of all, let’s get one thing straight- the logo for your brand is incredibly important. From the Golden Arches of McDonald’s to the tick of Nike, the world is jam-packed with instantly recognisable logo’s that make our mind turn to a particular company or brand. We’ve got the “a” for Amazon, the blue Twitter bird and even that red “S” for Superman: all of them are simple, effective and we all know what they represent.

The difficulty with creating an effective brand logo is the fact that it seems so simple. The Domino’s Pizza logo, for example, crosses the idea of the game of dominoes with pizza. Easy. But the truth of the matter is that your brand logo needs to capture your company’s vision and strengths, and it can be incredibly tricky to put these concepts onto paper in the form of an image.

So how do you design an effective logo? Well, we have a few hints and tips that may just help get you started with making a logo of your very own.

  • Target Audience
  • Simple and Memorable
  • Unique

First of all, you need to make sure that the image will appeal to your target audience. This may involve identifying your main audience and jotting down a few ideas for what they might find appealing. For example, a bland, colour-less text logo probably won’t cut the mustard if you’re selling toys.

Your brand logo can’t be too complicated. It needs to be something that is instantly recognisable and easy for people to understand. Your logo should tell people what your business does, and you need to be able to describe your logo to others without finding yourself tongue-tied. With most logo’s, it’s a case of the simpler, the better.

Okay, so it needs to be simple, but you also need to ensure that there’s something about your logo that makes it stand out above the crowd. People need to remember it. Besides, if you use a logo that is too much like someone else’s, consumers won’t buy into it and you could even find yourself on the end of a lawsuit.

Your logo is just a small part of the entire branding process, but it can provide an important jumpstart for your business to get it off the ground. At Vision Sharp, we understand the importance of branding and web design in Manchester- we have dedicated specialists in branding and web development to ensure that your vision for your business is turned into a reality.

If you’re looking to develop the brand image for your company, then please contact us at VisionSharp with your requirements- we’ll be happy to take your brand to that next step.

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