You might not realise it, but your website is the most effective tool in turning your target audience into leads, and ultimately into customers.
Typically, your first contact with your target audience will be through great content, whether this is a social media post, a blog, or an email. This is where the lead generation journey begins, and you'll want to attract potential customers to a great looking, functional website, full of valuable content for them to sink their teeth into.
For onsite content you need to make this as relevant as possible to your audience's needs and desires. Educate and inform them, address their pain points and how you can offer a solution to these. Providing your visitors have found your content to be useful, the next step in optimizing your website to pull in leads is through creating calls to action that they just can't say no to!
A great call to action will inspire your visitors to provide you with their information, opt into your offer and launch the initial contact you need to turn them into a lead. So, how do you create an effective call to action? First of all, decide what copy will be most relevant and appealing. 'Free Trial', 'Exclusive', 'Download Now', 'Try for Free', are some popular examples. Just make sure they fit your business and tell your audience exactly what they'll be getting if they click!
Another thing to consider is the design of your calls to action and what format they’ll come in. Plain text can be useful but banners and buttons stand out much more. Colours and images are great ways to make calls to action stand out from the rest of your content too. If you decide on banners, buttons and other links, they should be strategically placed to grab visitor’s attentions. Think about the positioning - your call to action might make sense at the bottom of a blog post, in the main menu or a header. It's all about find what works best for your website. A/B split testing is a great way to do this!
Landing pages play a vital role in exposing your visitors to your unique value proposition. Having custom landing pages for all campaigns is a great lead generation tool, pair these with lead generation forms, and you've got a recipe for success. This way, potential customers can opt in by giving you their information voluntarily, the kind of leads that are more likely to turn into customers later in the journey.
Not all websites are created equal. Make sure yours is the best it can be to secure leads and play a vital role in the success of your business.
If you’re looking to optimise your website for lead generation, then contact us at VisionSharp today- we offer the best web design in Manchester!