Responsive web design is becoming more and more important as the use of mobile and tablet devices increases, mobile internet has increased massively and is set to increase either further. Some statistics are:
- Worldwide social media users exceeded 2 billion back in August 2014;
- Worldwide penetration of mobile phones passed 50% in September 2014;
- The number of global internet users passed 3 billion in early November 2014;
Many features that can enhance user experience need to be considered when designing a responsive websites such as; click vs touch, screen-size, pixel resolution and many more. Responsive sites improve user experiences as users are able to access the same site on any device according to their own preference. The better the user experience the more likely a user is to return to the site more than once.
Responsive websites are cost effective to businesses as it is much cheaper to have one site which conforms to all devices than two separate sites. Also, this enhances SEO as users are directed to one site regardless of what device they are using, which in turn, makes managing the site easier as there is only one SEO campaign to concentrate on.
The responsive approach is recommended by Google because responsive sites have the one URL and the same HTML on all devices which makes it easier for Google to crawl, index and organise content. Following Google’s recommendations will go a long way to getting to the top of Google’s rankings.
When creating a new website it may be best to use a responsive design approach in order to keep up with future technologies and devices. Responsive sites should conform to all existing devices and shouldn’t need too much configuration for future devices (future proofing).