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Magento Update Combines Desktop and Mobile App Experiences

By now, every ecommerce business in the world should know about the benefits of Magento. As one of the most innovative and flexible platforms out there, the word ‘Magento’ is one that’s bound to have come up while discussing your new website. If it hasn’t, then it’s time to do some research and start talking about it.

But the real beauty of Magento lies in the platform’s constant desire to push boundaries and utilise the latest technology, which is exactly why it’s now one of the most popular ecommerce web platforms available.

Of course, in order to take advantage of Magento’s sheer innovation, you’ll need to find a web developer that knows the platform inside out. Such are the intricacies and possibilities, it just isn’t possible to effectively use Magento if you don’t know what you’re doing. If you want to stay on top of the latest tech, then experience is everything.

Following the launch of Magento’s Progressive Web Applications Studio earlier this week, the need for an expert touch has never been more urgent. But what is the PWA Studio all about?

In short, it opens up your business to all kinds of new possibilities. Seeking to combine the searchability users enjoy on desktop with the sheer convenience of mobile, Magento are once again pushing the boundaries to offer users an enhanced shopping experience.

This new suite of tools will allow merchants to manage all channels via one code base, personalise content and preferences, enhance user experience and much, much more. But the real question for you is undoubtedly going to be: ‘how does this benefit my business?’

There’s no doubting that mobile usage is on the rise- and it’s certainly hard to see that changing any time soon. However, studies show that retailers’ conversion rates can suffer on mobile sites, perhaps due to fiddly checkout experiences or a difficult search function.

Mobile apps, however, are much more user friendly and are more likely to lead to a conversion, but the main problem there is that many users will only download an app for an ecommerce business if they have a particular loyalty or connection with that brand.

So, by combining the usability of a mobile app with the seamless browsing experience on desktop, Magento could well be ushering in a new dawn of web design.

But if you want to take advantage of this new technology, then you’ll need to find a web design agency that’s up to the challenge. VisionSharp provide the best Magento ecommerce Manchester has to offer, so feel free to pop in for a chat to learn more about the websites we design.

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