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The Key Components Of An Effective Mobile App

In order for your business to succeed in such a competitive marketplace, you need to make sure that you are completely mobile-friendly. With the vast majority of shoppers and web users now choosing to do so through amobile device, you have an incredibly valuable opportunity to connect with your customers 24 hours a day, no matter where they are. If you are failing to connect with customers via mobile, then you are missing out on the largest share of the market, and you can be sure that your business will suffer for it.

Picture yourself as a customer, you’ve heard about a company that you’d like to give your business to and you’ve found your way to their site- but when you log onto it through your mobile, it just doesn’t look quite right. In this instance, you’d immediately leave the site and visit one of the many competitors that have a mobile optimised site or a mobile app. The point is that customers will only spend money on a site that they trust, and you’ll be lacking this trust if your site doesn’t look professional on all platforms.

Here at VisionSharp, we are the experts when it comes to effective mobile app development, and we’re going to run you through some of the key factors involved- so that you know exactly why you should bring in the professionals to give you the app of your dreams.

  • A great mobile app needs to be simple and easy. Nobody wants to open up an app and have no idea what’s going on or what they’re supposed to do. This means your app will need a clear, precise layout that emphasises your call to action. If your app is hard to use, difficult to access or just a downright mess, then people aren’t going to use it.
  • With the growing importance of the internet and social media, it’s incredibly easy for all of us to access different kinds of content. That means that, whilst potential customers are able to easily access your site, they are also able to access your countless competitors. A great app will be shareable and easy to push through social media- ensuring that you are constantly on your customers minds.
  • The app store for both IOS and Android is incredibly crowded. This means that it’s not all about just having a great app, and you also need to market it properly. There’s no point in designing an effective mobile app, only for nobody to use it because you simply haven’t let people know about it.
  • Staying on the topic of a crowded app store, it’s important to point out that you need to make sure your app is as cheap as possible. People don’t really like paying for apps and a cheaper app is much more likely to get more users and provide you with improved conversion rates.

These are just a few examples of how an effective mobile app can benefit your business, and we provide a fantastic mobile app development service along with the best web design Manchester has to offer.


Want to see how we can help you? Get in touch.