Monitoring every aspect of your ecommerce site is the best way to help develop your business, but it is also an advantageous venture to track every nook and cranny of your website.
Instead of trying to follow everything, instead you should pinpoint the most important areas; key pages, well-used entry points and critical shopping functionality and monitor these. There’s no need to monitor every single page on your website when you can withdraw the most vital information from a handful of vital pages.
But what are those essential workflows that you should be monitoring?
As the entry point to your website, your homepage is going to see most of the action so should be the first thing you deem to monitor. As well as checking that it is running smoothly it is also beneficial to understand how well it is performing and to see how visitors will experience it to give you inspiration for improvements.
2. Most Common Searches
All ecommerce sites experience search problems from month to month, so it is important to stay on top of things to root out broken search functionality that can hinder your site. By monitoring your top searches you can make sure customers can find them easily and prevent them from being directed to the wrong place.
3. Best Selling Products
Instead of monitoring every single product on your site, instead track the top 5-10 best selling products. Your best-selling products are going to be making you the most money so make sure that shoppers can find them and that all critical images and information is available to them.
4. Account Login
When customers have the ability to login to an account with a specific ecommerce site it makes the whole process of purchasing much smoother for them, which means the chance of a sale increases dramatically. Make sure you monitor this to make sure your top buyers can always access the information they need; previous purchases, for example.
Obviously, you can’t sell anything if your checkout doesn’t function properly so ensure that you monitor this with a checkout initiation added to each of your ‘add to cart’ processes.
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