The Importance of Regular Split Testing

As painful as it can be to admit, sometimes making a choice can be an arduous task. Whether you’re trying to choose between soup and salad, or choosing the right font for your website, sometimes the ability to make a decision completely abandons us. This is because we don’t know what effect our decision is going to have, and our feelings of uncertainty can scare us out of changing anything at all.

This is why regular split testing (or A/B testing) your website is so important. This is when you can banish your uncertainties and stop flipping a coin to make major decisions, as split testing allows you to create two different versions of something to see which one works better. Whether it’s your landing page or your headline, you can now setup a split test so that every second visitor to your site will see your new test version.

Ultimately, this is your chance to test whether something is working for your website. Whenever you find yourself in disagreement with your colleagues over a marketing decision, you can split test the issue and see for yourself which approach is more effective. Since split testing gives you such a wealth of useful data, you can use this information to continuously improve your business.

The beauty of split testing is that you can test things that are completely different from the original setup, or you can test smaller changes – such as your font, images or wording on your home page. This means that you must split test your website on a regular basis and highlight any room for improvement. Regular split testing will allow you to optimise your website and therefore develop your business in a positive way. You will no longer have to worry about the effects of changing something, as you’ll be able to see them before you carry them out.

There will be times when you change something on your site, and this actually heightens your bounce rate and lowers your conversion rate. This negative effect can be avoided through regular split testing, and it saves you from simply guessing which website edits will be most effective. In short, split testing is your path to a higher conversion rate and a more successful business.

At VisionSharp, we provide a web design consultancy service which is geared towards improving the user experience. As the leading web design agency in Manchester, we can provide you with a consultancy that offers advice regarding your fonts to your images, as well as regular split testing to see which design is most effective for your business.