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The Importance Of Choosing The Right Domain Name

Let’s face it- when it comes to your website, one of your top priorities is going to be to look as professional as possible. A certain sense of professionalism makes your business, and your website, seem much more reliable and will ultimately lead to an improved conversion rate. This is why effective web design is so important to your success, as having an aesthetically pleasing, eye-catching website is a sure-fire way to attract more visitors.

But it isn’t all about your chosen colour schemes or the images on each page, and there’s one very basic principle of setting up a successful website that may have slipped your mind. The importance of picking the right domain name cannot be overestimated, as such a decision has the power to have both a positive or negative impact on your business.

So, how do you know which domain name is right for you and why is it so important? Well, fortunately we’re here at VisionSharp to run you through some of the basics:

  • Credibility
  • Branding
  • SEO
  • Flexibility

When it comes to looking professional, one of the very first things a visitor will notice is the domain name- as they will want to ensure they’re clicking onto the right link. If your URL looks a little generic, then a potential customer could be lead to believe that the site is unreliable, or even fraudulent. You could have the best looking website in the world, but you will certainly lose some of your credibility if your domain name isn’t up to scratch. To put it simply, if you aren’t willing to spend money on your own domain name, why should a customer spend any money with you?

When your website is designed, the colours and themes of your brand will be incorporated within it to ensure that your branding is consistent. This also needs to be the case with your domain name, as it will enable customers to remember the name of your brand and make you easier to find on the internet. If your domain name is related to your brand, then this will also add to the professionalism mentioned above.

It’s no secret that the search engines reward websites for being original and unique- and your domain name is a huge part of that. If you have a unique domain name, search engines will give you a higher ranking than those that have been created through a free webhost. An effective domain name can help your visibility on the search engines for the services or products that you provide- and this is crucial for your online success.

If you opt for your own domain name, then you will have the flexibility of carrying that name with you if you need to move to another webhost. On the other side of that coin, you’d have to create a brand new URL and lose all of your previous hard work if you don’t own the name.

Here at Vision Sharp, we provide high quality web design in Manchester- which includes a number of services. Amongst these is our domain hosting service, which you can use to get the most out of your website and improve your internet success.


Want to see how we can help you? Get in touch.