The advancements in technology over the past 10 years have been hard to keep up with. When you consider the rise of mobile, the introduction of voice search and the sheer growth of the e-commerce sector, it’s safe to say that the world of web design has continued to evolve with the times.
The implementation of new technology, new practises and new audience trends has resulted in web design changing dramatically over the last decade or so. Now, internet users expect a certain standard when they click onto a website, so you need to make sure that your site is up to scratch and hasn’t fallen behind the times.
So, what are the biggest web design changes of the last 10 years?
If you’re reading this, the chances are you own a smartphone. If you own a smartphone, the chances are you use it to access the internet. So, it stands to reason that web developers are now having to prioritise the appearance of their website on mobile devices, something that would have been unheard of a decade ago.
Ever since the release of the original iPhone in 2007, the smartphone trend has taken the world by storm, and more people now access the internet on mobile than on desktop. Responsive design has become an absolute necessity for all online businesses, as a site that doesn’t look fantastic on mobile devices will ultimately alienate most of the target audience.
The internet has evolved in many ways over the past 10 years, but the biggest change comes in the form of website speed. Web pages now load much quicker, with web users growing more impatient with long loading times as they’ve been accustomed to such impressive speeds.
For web design, this means that developers are able to implement more images and video to create a website that doesn’t just look fantastic, but also doesn’t take an age to load up. It’s no secret that the use of imagery has increased dramatically in the last decade, and this is simply due to the improved loading speeds that allow us to use such design techniques.
Social Media Integration
It’s impossible to talk about how much things have changed in the last 10 years without at least mentioning social media. 10 years ago, these platforms were seen as a way to connect with friends and family, whereas now they act as a gateway for businesses to connect with their customers.
The ability to advertise to a certain demographic and connect with customers 24/7 certainly has its advantages, which is exactly why social media marketing has become one of the most competitive platforms out there. If you’re hoping to appeal to new customers and advertise your products and services, then social media is absolutely essential.
Almost every effective website in 2018 will now have links to their social media pages, so that interested customers can easily find those accounts and give your business a cheeky follow. Now that you’ve got them interested, they’ll see your latest offers and posts flash up on their news feed. Ultimately, this can help you drive one very important thing: conversions.
If you’re looking for the best web design Manchester has to offer in 2018, then contact the team at VisionSharp today! We’ll be delighted to discuss your requirements and show how we can boost your online success.