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How Web Design Can Improve Your Conversion Rates In 2018

Everyone business owner in the world wants to improve their conversion rates. You could be the CEO of a multi-national corporation or the proprietor of a local takeaway- either way, you need to be doing all you can to drive more conversions through your website.

The most effective way of doing this is through the design of your website. Yes, you need to a successful SEO and social media campaign to increase brand awareness, but both of these marketing strategies are rendered almost useless if your website isn’t up to scratch. Think about it: if you clicked onto a website and found it cluttered, confusing and poorly designed, would you be more or less likely to convert?

Of course, that’s a rhetorical question. What you should really be thinking about is how effective web design has the potential to improve your conversion rates.

Positive UX

In 2018, web design is all about keeping things simple. If a user clicks onto your site to find it overcomplicated and confusing, you can bet your bottom dollar they’ll swiftly head over to one of your competitors.

We don’t necessarily mean you need to implement a minimalistic design, but a clean, simple website is much likelier to convert. People don’t want to spend hours trying to figure out how your site works, but you also need to display enough content to get them interested in what you have to offer.

If your site is enjoyable to use, then users will be more likely to create a conversion and even recommend you to a friend. Not bad, eh?

Responsive Design

Creating a website that works across multiple devices is no longer an optional thing, because you’ll be left behind in the dust if your site doesn’t work on mobile. Responsive design is an absolute essential for every business in the world, because otherwise you’ll be missing out on a huge portion of the market.

With a website that runs smoothly on both desktop and mobile, you’ll be able to appeal to users on all devices- and ultimately improve your conversion rates.

Clear Calls To Action

If you’re going to the trouble of designing a brand-new website, then you’ll want to make it clear what you’d like users to do while they’re on there. Prominent CTA’s are a key element of creating a positive UX, since they make your website easier to navigate and ensure users know how to accomplish what they’re trying to do.

This ease of navigation and simplicity will undoubtedly make it easier for users to convert, and therefore they’re much likelier to do so.

Path To Conversion

All of these tips point to one overall goal: creating a clear path to conversion. By implementing a logical layout, clear CTA’s and generally making your site enjoyable to use, you’ll create a clear path to conversion.

This ensures that users know how to find their way around your site and what they need to do to make a purchase, sign up for your newsletter or make an enquiry. It doesn’t matter what kind of conversion you’re looking for, you need to make it as easy as possible for users to convert and help turn your business into a success.

VisionSharp provide the best conversion rate optimisation and web design Manchester has to offer, so get in touch today to learn more about how we can transform your website!


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