As hard as you might be finding it to believe, Christmas is almost upon us once again. We’ve already started opening our advent calendars and allowed the Coca-Cola advert to make us feel like a kid once again, and this means that the festive period really is just around the corner. It’s time to stock up on mince pies, whack out the cheeseboard and get listening to a Michael Buble album on repeat to celebrate the most wonderful time of the year.
With so much of your time being taken up by the annual Christmas traditions, you’d be forgiven for forgetting all about your branding. However, this time of year presents you with a perfect opportunity to connect with a huge customer base and to really take advantage of the Christmas period. For any e-commerce business, this is an incredibly important time, as more shoppers are spending their hard-earned cash online and looking for festive promotions.
So how do you capitalise on such a busy period? The answer lies in a festive marketing strategy and brand image, and we’re here at VisionSharp to give you a few tips on what you need to do:
- Mobile Optimisation
- Have A Purpose
- Make It Easy
It’s no secret that the future of web design lies in mobile optimisation. With more and more users choosing to access the internet via a mobile device, businesses are having to ensure that their website is mobile-friendly, otherwise they face the prospect of being left behind by their competitors. This Christmas, your mobile site provides you with a great opportunity to connect with customers on the move, meaning that you can let them know about any special festive promotions and get them more engaged in your brand.
The last thing you want to do is to just put a Santa hat on your logo for the sake of it. Potential customers want to see that there’s a reason behind your Christmas branding strategy and that you’re trying to convey some kind of message. People go crazy for the John Lewis Christmas advert every year because it pulls at their heart strings just a little, and your branding should certainly try to invoke certain emotions so as to really connect with your customers. Whether you want to provide shoppers with the perfect gift this Christmas or to just make life a little easier for them, it’s important that your branding has a clear purpose.
As online spending has gone through the roof, it’s been made clear that shoppers want one very important thing: that the experience is easy. If a potential customer can’t find what they’re looking for or just has to scroll a little further than they’d like, then you run the risk of them giving up and going to one of your competitors. This means that your web design should obviously have a clear path to conversion, but also that your branding should make it easier for last-minute buyers. You can run promotions through social media and advertise on your own site- no matter what your strategy is, you need to make absolutely sure that customers are choosing your brand this Christmas, and making things easy is a great way of ensuring this.
Here at VisionSharp, we are the experts when it comes to e-commerce development this Christmas, and please get in touch for any further info on the services that we provide!