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How To Tell If Your Business Is Ready For An App

Whether you want a takeaway, taxi, hotel, plumber or even a date… there’s an app for that.

Everyone wants an app, because everyone uses apps and we understand the value they can add to a business. But how do you know if your business not only needs one, but is ready to enter this fast moving, popular market?

Some companies have successfully integrated mobile apps into their overall marketing and media strategies, using push notifications, exclusive offers or coupons, and customer support as a means to engage with their customers. For retailers, they're a fantastic component of the customer journey, shortening the buying time frame to increase sales.

Here are some big points to take into account when considering an app.

Will your app do more than your mobile site?

When deciding on whether an app will add value to your business, you need to carefully think about what the value will be exactly in terms of functionality of the app. What will the app do and offer your customers that your responsive mobile site can't? Things such as accessing customer’s smartphone systems like location settings, camera, voice or touch screen interface are all additions your app can provide customers with a better user experience and engage them. Not to mention, gain better data to help shape your marketing strategy.

Are your customers likely to use an app?

It might seem like a great idea from a business perspective, but does your customer even want an app? If they're already able to achieve all they need through your website, and mobile site it might be tricky to launch an app within this market. Take a look at your analytics to see just how many are using your mobile site already to give you an idea of the demographic accessing your site through mobile.

Will it give you an advantage on competitors?

If you're a small business, the chances are your direct competitors won’t have saturated the app market as much as you find in bigger business. So in this instance getting an app can take you a huge step ahead of the game. Plus, it could attract even more of an audience by standing out as innovative and original.

Will it help you grow your brand?

It’s undeniable that the amount of time we spend on our phones is growing and having an app can lead to increased visibility to your customers all the time. Your app is a blank canvas for you to create something that gets your brand across. Being stylish and on trend, trying out different features, being informative and functional can contribute to growing brand awareness within your market.

You'll no doubt agree that in this highly interconnected world, it’s hard to cut through the noise and make a real impact on customers. An app forges a closer relationship than other traditional and digital marketing means, by literally being the tap of a finger away all the time.

If you want to find out more about how an app can benefit your business, contact us at VisionSharp today for the best app design in Manchester!

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