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How To Start Up An Ecommerce Business

Many people who dream of starting their own ecommerce business become dissuaded because they feel they don’t have the know-how to start one. We feel as though you shouldn’t let anything get in the way of your good idea, so it is important that any budding entrepreneurs are given a helping hand.

Getting started may only be the beginning of a long battle to establish your business and make it fruitful, but it is the most important step. Check out our five-point checklist to find out everything you need to know, and do, when starting your own ecommerce business.

1.     Decide What You’re Going To Sell

Before Amazon was the multi-billion-pound company that sells anything and everything, it was a simple online book retailer. You have to decide where it is you want to start; do you have something you are passionate about? Do you make products yourself and feel that they would do well with a wider audience? Before you set up a website you need to know what it is you are selling.

2.     Come Up With A Name

It is important you do your research when choosing a name, so you don’t end up with a name similar – or the same – as any other company. Ripping off an already established company name has never worked for anyone in the long run, so it is important that your business name is unique.

3.     Domain Name And Website Design

Unfortunately, you may not be able to find the domain name to match your brand name. If you can’t, then find something that is at least similar, easy to say, easy to spell and at least relates to your company in some way.

Your site needs to be appealing and functional and to achieve this you are probably going to use a large proportion of your start up budget. Even though there are some ready-made website plans for ecommerce newcomers, the more customised sites will cost you a little more. You will see the benefits when traffic converts into sales rather than adding to your bounce rate.

4.     Find A Web Hosting Provider

You have two choices with your web hosting; you can either lease a hosting space from a provider or manage it yourself. To do this yourself requires a lot of technical know-how, so if you aren’t comfortable with this, it is wise to lease hosting space as you can always come to manage it yourself in the future if you scale up.

5.     Advertising Yourself

Once you have a fully operational site you need to start getting the word out. If anyone wants anything these days, they go to Google. As your site is brand new it isn’t going to rank very highly on Google’s pages, but don’t worry, there’s a way you can get there.

SEO, or Search Engine Optimisation is the best way at moving your site up the rankings and achieving that coveted spot at the top of page one. This way, when someone searches your product, your name will be the first they see.

Social Media is also a great way that you can showcase yourself to the world in the quickest and simplest way. Everyone uses social media these days, so it is an effective way of reaching a lot of people in a short space of time.

If you are thinking of setting up your own ecommerce business and are in need of a Magento Agency in Manchester, contact Visionsharp today. Their highly skilled team of website developers have worked with Magento, a popular open source CMS for digital ecommerce, for a number of clients and would be happy to help you get your online business underway.   




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