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How Should You Promote Your New Mobile App?

No matter what kind of industry you work in, creating and designing your very own mobile app is a fantastic way of increasing brand awareness and reaching out to brand new customers. By having your very own app available on the Apple and Android stores, you’ll be able to appeal to brand new demographics and open fresh new opportunities for your business.

Without meaning to toot our own horn, it’s widely acknowledged that our team here at VisionSharp offer the best app development in Manchester, because we really the experts when it comes to creating an app that’s bound to get a lot of downloads.

However, having a fun, well-designed app simply isn’t enough when it comes to allowing it to achieve its full potential. To really boost those downloads and get more people hearing about it, you’re obviously going to have to promote it. But how do you stand out in such a crowded market, with thousands of new apps becoming available every week?

  • Social Media
  • App Store
  • Website

It’s no secret that if you’re thinking of dabbling in the app marketplace, then it won’t be long until you find that it’s incredibly crowded. This is where social media comes in, and where you can really reap the rewards for developing a substantial presence on Facebook and Twitter. By promoting your app and providing links to where it can be downloaded through social platforms, you’re obviously going to be boosting awareness of its existence. You could even throw some money at the advert, so that you can specifically target people that might be interested in what you have to offer.

Whether you have an Apple or Android device, the app store is always going to be packed to the rafters with brand new applications vying for your attention. So, you need to do all you can to stand out above every other app on the store. This means you need to make sure that your app has a memorable name, so that it isn’t confused with any other apps on there, and that the description shows users exactly why they need to hit the “download” button. When you combine this with positive reviews and effective screenshots of the app, your downloads should be seeing an increase in no time.

One of the most powerful advertising tools out there is your own website, so you’d be incredibly foolish to overlook that fact. People that come across your site are either going to be returning customers or unique visitors that are interested in what you’re offering. So, it stands to reason that they’d be more interested in your app than most other people out there. You can either place a huge advert on your home page or a discreet banner somewhere else- however you decide to advertise you app, you can’t afford to forget your website’s power.

VisionSharp provide the best app development in Manchester, so get in touch today if you want your business to start appealing to brand new customers!


Want to see how we can help you? Get in touch.