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How Mobile App Development Will Help Smaller Businesses

No matter what kind of industry you’re in, it’s bound to be incredibly competitive. Whether you’re a high street store, a takeaway or an e-commerce retailer, you’re probably finding that your number of competitors is increasing by the day, and you’re having to think of new and inventive ways of staying one step ahead. In such a crowded marketplace, it’s incredibly important that you do whatever’s necessary to ensure that you’re standing out from that crowd.

Mobile technology has gradually taken over the world, and it provides any ambitious business owners with the opportunity to connect with their customers on the go. This means that you are no longer limited to customers that just happen to see your brochure, or those that manage to navigate their way to your site on a desktop. By utilising mobile technology, you are opening your business to a wealth of invaluable possibilities.

Smaller businesses have a lot to gain from developing a professional app, and we’re here at VisionSharp to run you through why that is:

  • Reinforce Your Brand
  • Increase Engagement With Customers
  • Create A Customer Database

With so many competitors out there, you need to make sure that your brand is the one that sticks in the minds of customers. Great branding is key to a company’s success, and there’s no better way to strengthen your brand than through a mobile app. The app can incorporate your brand’s colour schemes, logo and even your business’s tag line, meaning that customers have constant access to your brand, 24 hours a day. Think about it this way- every time a customer goes onto their phone, they are likely to see your app’s icon on their home screen, and ultimately end up thinking of your brand.

Okay, so a professional mobile app is a great way of appealing to new customers and increasing the size of your business, however the real trick here is to retain those customers. Now that you’ve got them interested in what you have to offer, you want to make sure that they don’t go anywhere else in future. A great mobile app will be incredibly simple and easy to use, and will offer an array of powerful tools that are all designed to keep your customer engaged. You can even link up the app with social media, which will allow users to share things on Facebook and Twitter- which will only serve to increase your reach.

It’s never been so important to keep in contact with your customers. Shoppers have shorter attention spans and less patience than they did ten years ago- they want a certain product now, and they want it without fuss. Well, a mobile app is a great way of building yourself a customer database, where users will provide you with their information and potentially link up to their social media. This will ultimately allow you to see what their interests are and how you can appeal to them, meaning that you can ensure that you are communicating with your customers in the right way.

Here at Vision Sharp, we provide the best app development Manchester has to offer, and please don’t hesitate to contact our dedicated team for any further information on how you could benefit from utilising mobile technology.


Want to see how we can help you? Get in touch.