Minimalist design was first used in architecture but has grown into a style that encompasses everything from interior design, clothing and even website design.
It is important to note that adding more elements to your website’s design doesn’t mean you are adding more value. Omitting elements form a design can be just as important as what is kept in. If your site is clustered, then it will be difficult for viewers to find what they are looking for.
Creating a clean and simple, minimalist design helps you quickly show any visitors what you offer. So, how is it done?
Your first aim should be to effectively communicate your content. You may have a beautiful design, but without enticing copy writing, no call to action and no relevant content, you aren’t going to yield any results.
Function is nearly always more important than form; if your website isn’t usable, then it is pointless. Designs must be intuitive so that the user will know how to navigate it without ever having seen it before. You can be creative with styles and design treatments but be conscious of how users will use the site.
Always work through numerous iterations of your design, refining and taking away any unnecessary elements each time you go through. Anything that is not adding value is subtracting value and needs to go.
You should be able to look at every element on your site and see that it fits a purpose. If an element is not cohesive and intentional then it is surplus to demands. Always apply the same colours, typeface and other design elements across your entire site. If something stands out, make sure it stands out for a reason, but also fits with the overall look and feel of your webpage.
All your design elements need space to breath, so don’t crowd them out with too much information. Just because there is room to add something, doesn’t mean you should.
If you are looking for web design in Manchester, get in touch with VisionSharp today.