It’s no secret that the world of e-commerce is only going to get bigger with time, and so it’s only natural that you’re going to need a website that’s able to capitalise on the current shopping trends. As a business owner, you’re bound to spend a lot of time looking at profit margins as a means of concluding whether or not your website is being successful, but it’s important that you understand that there are many other factors to consider when evaluating the effectiveness of your site.
Effective web design plays a pivotal role to the success of any e-commerce retailer, and VisionSharp really are the experts when it comes to creating a positive user experience on both mobile and desktop platforms. If your site is confusing, cluttered or just uninspired, then it won’t be long until you realise that most of your visitors are quickly trying one of your competitors instead.
But what makes a truly effective e-commerce website? We’re glad you asked, because we’re going to run you through it…
- Clear Path To Conversion
- Mobile Optimised
First and foremost, when people click onto your site it’s incredibly important that they aren’t finding it difficult to navigate. By offering clear menu tabs, your visitors will be able to find exactly what they’re looking for with minimal fuss, meaning they’re much more likely to add items to their basket. A website with a clear layout with a simple way of finding specific items and promotions will ultimately provide your visitors with a clear path to conversion, which could soon create a significant boost to your sales figures.
By now we should all be fully aware of the fact that there are more people using mobile devices to shop than desktop. This means that a successful ecommerce site must work well on mobile, otherwise you’ll end up alienating most of your potential customers. With a website that functions well on mobile, customers will be finding it easier to navigate through your site, make your way to the basket and eventually make a conversion. Mobile users have incredibly short attention spans- so your site needs to give them exactly what their looking for as quickly as possible.
For any e-commerce business looking to succeed, SEO is absolutely essential towards creating a successful site. E-commerce is a notoriously competitive business, and so it’s pivotal that you’re taking the necessary steps to stand out from the crowd. By boosting your search engine ranking through SEO, you’ll obviously be increasing your chances of potential customers actually finding your site. Effective SEO will also give you organic results, which will keep you ahead of your competitors on a long-term basis.
Here at VisionSharp, we provide the best e-commerce design Manchester has to offer, so please get in touch of you’d like more info on how we can improve your online presence!