SEO is a fluid marketing venture which changes quickly, and it changes often. If you don’t keep on top of your SEO then it can quickly become redundant in a world where the web is constantly adapting to improve itself.
Website owners are always on the lookout for “quick fixes”, especially when it comes to SEO; fixes they can utilise right now which will help boost SEO. As you probably know, quick fixes aren’t exactly how SEO works, it takes time for SEO practices to kick in and start producing positive results.
Whilst there may be no “quick fix” from an SEO standpoint, there are still a number of things you can do right now with your own website to help improve the SEO:
1. Fix Broken Outbound Links
Over time websites are redirected or removed for a number of different reasons, sometimes they are redirected to give power to another site, some websites are removed in favour of a new one, sometimes a business may fail and the website has to be shut down or the domain name may be passed over to a new business.
Regardless of why a website may be removed or redirected, it is unlikely that they are going to let you know about any changes, leading your website links to end up directing your own site to broken links. These broken links have a negative impact on your site’s SEO as well as the user’s experience, so it is important you perform regular software scans to check your outbound links are all directed to healthy websites.
2. Easy Link Opportunities
Back links are a powerful tool to give your website additional power for SEO. Some of these links are up for grabs and some links to well-established and trusted websites may be available to you. By using a search operator you can find sites that may have mentioned your brand without linking, sites you can contact and request that a link be established. You will find that most site owners will be happy to establish the backlink as it requires little effort on their part and works as a benefit to both websites from an SEO standpoint.
3. Manage Your Internal Links
A lot of websites put too much time and emphasis on searching for new outbound links that they neglect the internal links within their own site. Broken internal links do not just affect your SEO, they are also a major cause of poor user experience and poor website indexing, something Google has real difficulties with.
The good news? Internal links can be fixed really easily through a simple scan which will pinpoint the internal links that are broken and ensure that they are given a nudge in the right direction.
For more information on SEO and web design in Manchester, contact Visionsharp today for more information.