It’s fair to say we’re all a little addicted to our smartphones.
Whether we’re on the train to work, eating at a fancy restaurant or even doing a spot of sightseeing, people everywhere are constantly hunched over their tiny screens. For businesses, this presents an absolutely fantastic opportunity.
According to Statista, just over half of worldwide internet sessions are conducted via a mobile device, which is exactly why responsive web design has become so important for eCommerce sites. However, responsive design isn’t enough by itself, and you’ll need to take extra measures to improve your mobile conversion rates.
Focus On Loading Speed
Studies suggest that the modern user is growing more impatient by the day. Nobody wants to spend time staring at an irritating buffer wheel, and users will quickly abandon their session if your site is taking too long to load. From there, they’ll probably try one of your competitors instead.
This is particularly the case for mobile devices, with only 26% of mobile users willing to spend more than 5 seconds waiting for a page to load. Since there are well over 2.5 billion mobile users currently worldwide, it’s fair to say this is a demographic you can’t afford to neglect.
To maintain impressive loading speeds, we recommend carrying out regular speed tests, optimising your images and trying to keep your use of video to a minimum.
Make It Easy To Use
But mobile users don’t just want your eCommerce site to be fast, they also want it to be easy to use. There’s nothing more off-putting than a clunky, confusing mobile site; especially when it’s fiddly to navigate and explore.
Of course, this is where fantastic web design becomes so important. An effective mobile site needs to have clear menu’s, persuasive calls to action and a simple path to conversion. With minimal scrolling, clear product filters and an auto-fill search function, your website will become far more enjoyable to use.
Ultimately, this will encourage users to browse your products and make it easier for them to convert.
Ensure Payment Is Simple
However, even the best design and layout will be rendered obsolete if your customers are struggling to actually complete a transaction. As an eCommerce site, your primary goal will be to capture payments online; so, it’s not hard to see why it’s important to make the process as easy as possible.
A great payment process will ask users for minimal information, providing the facility to auto-fill the necessary forms and allowing users to save their details for future purchases. Payment forms should be as short as possible, with minimal scrolling and text boxes which are easy to fill out.
If you want your business to flourish for years to come, then boosting mobile conversion rates needs to be a top priority. By using the best Magento developers Manchester has to offer, you’ll certainly be getting set on the right path.