Without SEO, your website will never reach its full potential. Without effective web design, your SEO strategy will falter.
As web design trends evolve and search algorithms continue to change, we’ve now reached a point where one simply doesn’t work without the other. Web design and SEO have become mutually exclusive, each playing a major role in the success of the other- which is why it’s so important to make sure you get both right.
But how has SEO become such a big part of web design?
When you’re creating a brand-new website, you need to think of it as more than just a platform to advertise your products. Whether you’re showing off a flashy, attractive website or feel hampered by a disorganised, threadbare design, the same rule still applies: your website is an extension of your brand.
But it doesn’t matter how strong your brand image is or how great your website looks if you haven’t implemented an SEO strategy. To create a truly successful brand and business, you need people to find your website and, ultimately, come to recognise your brand. Without SEO, your branding will fall to the wayside, because no one will be able to find it.
SEO is all about creating fresh, relevant content that targets specific keywords. Web design is all about displaying that content in a unique, user-friendly way. So, it’s not really hard to see why the creation of SEO content plays such a large role in web design.
While you’re consistently creating content, you’re provided with a golden opportunity to get involved with content marketing and social media. All of these things can be built around your website, which almost acts as a central hub for all of your marketing efforts.
With great content, your website will see improvements in engagement, bounce rate and conversions, while the boost in search engine rankings will only amplify those affects. Your website needs content, and your content needs SEO. Simple.
Responsive Web Design
We keep hammering on about just how big mobile search is right now, but that’s only because your website can’t afford to neglect it. If you ignore mobile, this won’t just separate you from a huge part of your audience, because it will also have a negative affect on your SEO.
Google’s algorithm has made responsive web design a key ranking factor this year; so, if your site isn’t mobile-friendly, expect to see those rankings plummet. But if it is mobile-friendly, then you’ll be able to target your audience on multiple devices, as well as reap the rewards of SEO.
If you combine responsive web design with an effective SEO strategy, you’ll undoubtedly see a huge increase in traffic and conversions. But, like we said before, you can’t have one without the other.
VisionSharp provide the best web design Manchester has to offer. We create attractive, responsive sites that let you reap the reap the rewards of SEO!