@visionsharp
  • 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
  • 16th Jul 2018Custom solutions are something we have real passion for. Read how a custom web build has been a success for Pretty… https://t.co/Bx4IHpst0i
  • 21st Nov 2017Having a client who sells sweets and drinks definitely has it's perks! An exciting new website coming for WorldWide… https://t.co/a9Gswp0D0K
  • 18th Oct 2017Proud to sponsor Chadderton Park FC open age team. It's great to support a local team. Check it out on a mannequin… https://t.co/UqRsz6mapV
0161 697 3096

How Has SEO Become Such A Huge Part of Web Design?

Without SEO, your website will never reach its full potential. Without effective web design, your SEO strategy will falter.

As web design trends evolve and search algorithms continue to change, we’ve now reached a point where one simply doesn’t work without the other. Web design and SEO have become mutually exclusive, each playing a major role in the success of the other- which is why it’s so important to make sure you get both right.

But how has SEO become such a big part of web design?

Brand Identity

When you’re creating a brand-new website, you need to think of it as more than just a platform to advertise your products. Whether you’re showing off a flashy, attractive website or feel hampered by a disorganised, threadbare design, the same rule still applies: your website is an extension of your brand.

But it doesn’t matter how strong your brand image is or how great your website looks if you haven’t implemented an SEO strategy. To create a truly successful brand and business, you need people to find your website and, ultimately, come to recognise your brand. Without SEO, your branding will fall to the wayside, because no one will be able to find it.

Content Creation

SEO is all about creating fresh, relevant content that targets specific keywords. Web design is all about displaying that content in a unique, user-friendly way. So, it’s not really hard to see why the creation of SEO content plays such a large role in web design.

While you’re consistently creating content, you’re provided with a golden opportunity to get involved with content marketing and social media. All of these things can be built around your website, which almost acts as a central hub for all of your marketing efforts.

With great content, your website will see improvements in engagement, bounce rate and conversions, while the boost in search engine rankings will only amplify those affects. Your website needs content, and your content needs SEO. Simple.

Responsive Web Design

We keep hammering on about just how big mobile search is right now, but that’s only because your website can’t afford to neglect it. If you ignore mobile, this won’t just separate you from a huge part of your audience, because it will also have a negative affect on your SEO.

Google’s algorithm has made responsive web design a key ranking factor this year; so, if your site isn’t mobile-friendly, expect to see those rankings plummet. But if it is mobile-friendly, then you’ll be able to target your audience on multiple devices, as well as reap the rewards of SEO.

If you combine responsive web design with an effective SEO strategy, you’ll undoubtedly see a huge increase in traffic and conversions. But, like we said before, you can’t have one without the other.

VisionSharp provide the best web design Manchester has to offer. We create attractive, responsive sites that let you reap the reap the rewards of SEO!

SHARE THIS  

Want to see how we can help you? Get in touch.