It doesn’t matter what your business does, excellent customer service is the cornerstone of any successful enterprise. Whether you sell state-of-the-art electronics, organise big events or run a thriving restaurant, a failure to look after your customers will set your business on the road to disaster. After all, great service is what will keep customers coming back for more.
Obviously, this causes many businesses to invest heavily in customer service teams, as they attempt to outdo their competitors and develop a positive reputation. Sadly, this is no longer enough by itself. While you might have a fantastic team in place, you can bet your bottom dollar that your competitors have invested in exactly the same kind of thing. So, how do you make sure your customer service stands out?
Well, the answer lies in effective web design.
Let’s start with the basics, shall we? Modern customer service involves allowing customers to obtain advice where and when it suits them. Since so many consumers now do their shopping online, the average customer doesn’t really want to have to pick up the phone to sort out a problem. But, then again, they don’t want to be left waiting ages for a response via email.
Consumers want fast, convenient online customer service, which is exactly why live chat has become so popular in recent times. This web feature just makes it so much easier for customers to receive the advice or information they need and reduces the risk of any existing frustrations becoming exacerbated.
When customers know they can easily receive advice, they’re much likelier to interact with your business.
Path To Conversion
Customer service is all about making life easy for the customer. With a clear path to conversion, you’ll be doing exactly that.
The last thing customers want is to click onto your website to find a confusing and over-complicated layout. With modern web design, simple is usually better, and a clear path to conversion will make it obvious what the customer is supposed to do. Of course, this will mainly work to strengthen UX- but that in itself is an important form of customer service.
When a customer has got a complaint or query, they’re only going to get more frustrated if they can’t find your contact information. Whether it’s a phone number, email address, web form or anything else, you need to make sure that it’s easy to find your contact details, otherwise customers are guaranteed to lose trust in your brand.
By making sure that your contact information is visible and accessible from every page on your site, customers will feel safer in the knowledge that you can help with any problems.
Providing great customer service is always going to be at the heart of the best web development Manchester has to offer. VisionSharp are the experts when it comes to creating websites that improve UX and keep customers coming back, so get in touch with us today to find out more!