It feels like just yesterday since we were all basking in a glorious heatwave and singing “football’s coming home”, but the autumn season is almost upon us once again.
In fact, the weather has already seen a significant drop in temperature over the past couple of weeks, as the skies have grown a little darker and the rains more frequent. However, it’s not all doom and gloom, because the arrival of a new season presents your business with all kinds of fantastic opportunities.
But how exactly can you get your website prepared for autumn this year?
Use Those Autumnal Shades
We all know that the autumn season is all about colour. The greens and blues of summer are replaced by deep shades of red, orange and yellow; there’s no doubt that the autumn season is certainly the most colourful.
So, your website needs to take advantage of these colours and show off an awesome autumn-vibe. Whether this involves promoting autumnal-coloured products or changing the actual colours of your website, a change in aesthetics will mark your first steps towards capitalising on the autumn season.
You won’t find such vibrant shades at other times of the year, so this is a golden opportunity for you to draw attention to your site and experiment with a bolder design.
Jump On The Halloween Bandwagon
Without question, the best thing about autumn is Halloween. But we aren’t just referring to our love of dressing up as Batman and eating free sweets, because your business can really benefit from this spooky time of year.
Obviously, we aren’t suggesting you suddenly start selling fancy dress costumes, but instead see this as an opportunity for you to bring a bit of fun to your brand. Since digital marketing (particularly social media) has become so important to businesses everywhere, it’s now vital for brands to display a certain sense of humour and become more likeable.
Halloween is an excellent opportunity for this. You can add spooky tweaks to your logo, add a fun little graphic to your home page or even upload a pic of your team in fancy dress. Whatever you decide to do, this is a great chance to show how fun your business can be, regardless of the industry you work in.
Offer Special Autumn Promotions
Let’s face it, everyone loves a good promotion. For customers, this is a great chance to bag a bargain; for businesses, this is an opportunity to raise brand awareness.
By displaying a new promotion alongside an autumnal graphic, your home page won’t only be getting more involved with the autumn trends, but will also drive conversions and engagement. When implemented alongside the best web development in Manchester, an autumnal promotion can have a staggering effect on your business.