The annual frenzy of Black Friday is almost upon us once again.
However, the days of queuing outside in the cold and then scrapping over a reduced television seem to be over, because last year saw a major increase in online shopping on Black Friday. To be more specific, the number of online bargain-hunters rose by over 11%, while there were significantly fewer consumers battling it out on the high street, too.
Over 86% of UK retailers took part in Black Friday, all offering enticing promotions to get rid of unwanted stock and have customers flooding through their doors. Of course, this means you’ll need to make sure your website is completely Black Friday-ready, otherwise you’ll never make an impact in such a competitive environment.
Test Your Loading Speeds
All being well, your Black Friday promotions will bring an influx of traffic to your site, so you need to make sure it’s completely ready for such a sudden spike.
The best way of doing this is by carrying out speed tests, which will analyse how well your site is performing and how quickly pages are able to load. The last thing you want is for your website to crash on the biggest trading day of the year, so we can’t stress enough how important it is to carry out the necessary tests and to see how much extra traffic you can take.
Create A Killer Email Marketing Campaign
There’s not really much point in putting a sale on if nobody even knows about it.
A lot of people tend to head straight to the bigger retailers on Black Friday, which means that a lot of smaller retailers tend to get a little lost in the frenzy. It’s obviously important to create a bit of hype on your social media pages and website in the lead up to the event, but nothing works quite so well as an effective email marketing strategy.
This allows you to specifically target customers that have shopped with you before and, more importantly, will be interested in your Black Friday promotions. This is a great way of keeping customers up to date with new deals, price drops and creating a real connection with them throughout the event.
Offer A Great Checkout Process and Multiple Payment Options
When you’re trying to compete with millions of other websites on Black Friday, you need to make it as easy as possible for customers to buy things. Of course, this involves providing a smooth checkout system and flexible payment options.
This is one of the many reasons Magento 2 has always proven such a popular platform for eCommerce sites, since it offers a seamless checkout process and allows you to add in all kinds of payment gateways. Of course, this means it’s incredibly simple for users to actually complete a transaction, which is bound to see an increase in conversions.
Ultimately, this is what Black Friday is all about.
Magento 2 is the perfect platform for building a beautiful, responsive website that’s perfect for Black Friday. Capable of handling huge amounts of traffic at any given time, you’ll need to find the best Magento agency Manchester has to offer if you really want to get your eCommerce site ready.
Contact VisionSharp today to find out more about our fantastic Magento web design and how we can get you fully prepped for Black Friday 2018!