Alongside your company name a business also needs a domain name. A lot of the time it is similar to the company name as it makes sense and will make you much easier to find online. But what happens if your company name is spelt in a unique way? Or your company name is already taken as a domain name?
These are all things you need to consider when trying to find that perfect domain name. So we developed some steps that you can use to help you pick the perfect one:
Easy to Type
A lot of companies these days use slang to set themselves apart from the norm and to stand out as a unique entity. This can lead to confusion amongst potential customers who aren’t fluent with the brand. If your brand uses slang, such as ‘u’ instead of ‘you’, you may need to change that in your domain to make it easier for people to find you.
Short and Sweet
A long and complex domain name is much more likely to be misspelled. The shorter and simpler the better with domain names, as you want customers to be able to quickly access your site with minimal fuss.
Thinking of the keywords that people will use to find your business is a great way of coming up with a relevant domain name. Your keyword can describe your business and the services you offer, for example, if you are a dog grooming company, registering ‘doggroomers.co.uk’ would be the most relevant use of keywords.
Target Your Area
Using your city location in your domain name is the most effective domain name for local businesses. People tend to search their city location in their online searches, so to include it in your domain name is a wise way to move yourself to the top of the pecking order.
Number and Hyphens
Those who hear your website address rather than see it won’t know if you are using a numerical ‘5’ or the word ‘five’ in your domain name and they won’t be able to guess whether a hyphen is being used at all unless they lay eyes on it.
You need to make sure the domain name you come up with isn’t trademarked, copyrighted or already in use by another company. This could result in huge legal fines for your company.
If you are thinking of creating a website and need web design in Manchester, contact us at VisionSharp today.