As the number of consumers choosing to shop online increases by the day, so does the importance of owning an effective website. Whether you’re a fashion retailer, an estate agent or a high-end restaurant, we live in an age where potential customers are guaranteed to research your company online.
They’ll be looking at customer reviews, checking out your activity on social media and browsing your website- all in an attempt to make sure that you’re the best business for their needs. Of course, it’s then up to you to persuade them that’s exactly what you are, and the only way to do this is by having a strong online presence.
At the crux of such a presence is your website. This is what potential customers will pay most attention to and this is where you can really promote what you have to offer. So, since it’s such an important aspect of your business, it stands to reason you’ll want to find the best web design company around. But how?
Look At Their Previous Work
Okay, so this may sound unbelievably obvious, but you’d be surprised at just how many businesses end up falling for some kind of extravagant web design sales pitch and don’t bother checking over any previous work. When you’re trying to find the perfect web design company, you need to take the time to look over their portfolio. But this isn’t just to make sure you aren’t being scammed or ripped off, because you’ll also be able to see whether the company in question is capable of creating the right tone for your website.
Ask Them Questions
A web design company might have a fantastic portfolio for you to look through, but this doesn’t necessarily mean they’re right for you. Websites are all about creating a positive UX nowadays, and the only way you’re going to know if a web designer can offer this is by asking the right questions. Every site is different, and you need to feel confident that the company in question can fulfil your specific requirements.
You need to ask about how content will be implemented on the site (content is king, remember) and what the designers are going to do to make the site user friendly. It’s imperative for you to find out what kind of research and analysis goes into the design process, while also asking about experience with CRO.
In short, there are a load of questions you need to ask, and then it’s up to you to decide whether you’re satisfied with the answers.
What Is The Strategy?
The most important question of all is a very simple one: what is the strategy? It’s all very well and good for a web design company to talk the talk, but you need to make sure they can actually deliver on what they’re promising.
Before you hire anyone, you need to ask them specifically what the plan would be. You need to make sure there are realistic targets and expectations in place- and that this web design agency is offering an effective plan of how to achieve them.
Well, if you’re looking for the best web design Manchester has to offer, then contact the team at VisionSharp today! We’ll be happy to discuss your requirements and show you how we’re able to help your online business!