On 25th May 2018, a big change is coming to the way that websites collect data on their users, and you need to make sure you’re ready for it. The EU is introducing the General Data Protection Regulations (GDPR), which put stricter rules in place regarding the way in which online businesses handle data- to improve the security of the web user.
Failure to comply with these new regulations can land your business in a load of hot water, as you’ll be handed a hefty fine- with the maximum sanction coming in at 4% of your annual turnover. Quite naturally, this means that you need to make sure your website is In line with these new laws come May next year. But what is it all about?
What On Earth Is GDPR?
GDPR is all about respect and consent. In a nut shell, it’s a law put into place to make sure that a user’s personal data isn’t being used improperly and that businesses have more of a responsibility to keep such information safe.
Basically, your website now needs to request express permission from a user in order to contact them. For example, you might currently have a newsletter sign-up form that you use to collect data, and then you use that data to power an email marketing strategy. This may be common practise now, but on 25th May this will land you in a lot of trouble.
GDPR states that personal data cannot be used unless clear consent has been given for it to be used for that particular purpose. In addition, the user now has the right to withdraw that consent at any time, as well as to have full access to the data itself.
It should really come as no surprise that such a regulation has come into play, as something was certainly needed to protect users in the digital age.
What Do I Need To Do?
In order to be compliant with GDPR, you need to make sure that your website makes it absolutely clear what people are signing up for. If you want people to sign up to receive promotional emails, for example, then the user needs to explicitly provide you with their consent. At the moment, a user could enter an email address to create an account, and then become bombarded with emails on special offers- this is a big no-no.
You need to be honest with your user and not just assume that they want their data to be used. In addition, your website needs to be designed with the user’s privacy at the heart of it, to ensure that it is GDPR compliant and that the data is being kept safe and isn’t being abused. At the end of the day, the new laws are all about transparency with the user- even if it might give email marketers a little bit of a headache.
There can be no ambiguity and no assumptions under the new regulations, so you need to make sure your website isn’t guilty of those things.
If you want to make sure that your website is compliant with the new GDPR laws, then contact the team here at VisionSharp for the best web design Manchester has to offer!