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How Effective Web Design Can Impact Your CRO

Sometimes the world of web design can be a little like going back in time: if you change just one little thing, the effects could be catastrophic for the future. It may be something as simple as changing the colour of one of your buttons, or moving a drop down menu from the left of the screen to the right- whatever it is, it’s important that you understand the potential ramifications. This danger highlights the importance of regularly analysing and monitoring your data, so that you can see the results of any changes or new additions to your website.

When you consider that such small changes can have huge impacts on your business, it draws attention to the fact that your website should be designed by professionals. If changing a button from red to blue can cause a huge decline in your conversion rate, then it’s also true that other changes can have a positive effect. This is why effective web design is crucial to the success of your business, and we’re here at VisionSharp to tell you how it can impact your Conversion Rate Optimisation (CRO).

  • When visitors hop onto your site, it can all come down to speed. Anyone that clicks on your site is going to expect it to load any relevant content quickly and without fuss, otherwise you’ll find them becoming just another figure on your bounce rate. Responsive web design is crucial to making sure that your site is running smoothly and efficiently, and this has a huge impact on whether a visitor stays, leaves or creates a conversion. If your website is quick to load and easy to navigate, then your conversion rates are bound to improve.
  • Not only does your website need to be quick, the layout needs to be incredibly simple. A convoluted, confusing layout with too many drop down menu’s and images can be extremely daunting for any potential customers, and may be enough for them to just leave your site. However, effective web design will ensure that your page is easy to navigate, therefore giving the customer a clearer path to conversion.
  • A simple layout allows you to make it obvious to customers what you would like them to do whilst they are on your site, and how they are able to do it. However, if you are giving away too much information on your home page and confusing your visitors, then it becomes unclear as to where they should go. For example, too many advertisements on your home page for promotions or products going out of stock will make your website a bit of a mess. With clear, professional web design, the customer’s path to conversion will be laid out before them.

At VisionSharp, we are the leading provider of effective web design in Manchester, and we also provide a number of E-commerce services. If you’re interested in how we can use analytics and data to increase conversions on your website, then check out our website design consultancy service and don’t hesitate to get in touch.


Want to see how we can help you? Get in touch.