When it comes to your website, first impressions are everything.
Studies suggest that you’ve got about 30 seconds to convince users to stick around and explore more of your site, while a significant number will leave straight away if a page takes more than 5 seconds to load. Yep, you really don’t have long to make that great first impression these days.
There’s no doubt that the design and performance of your landing pages will play an integral role in creating that initial positive experience. After all, this is probably going to be the first thing they’re going to see on your site, so it should be fairly obvious why these pages need to match their high expectations.
But it’s not just a case of convincing users to stick around and explore, because you also want them to convert. So, how can ensure your landing pages have high conversion rates?
Create A Clear Headline
Every single successful landing page will have a clear, concise headline that tells users exactly what that particular page is all about. Whether it’s a product page or a recent blog post, your headline needs to be punchy, eye-catching and ultimately persuade users to find out more.
However, there’s a little more to it than that, because you also need to think about where that user has come from and why they’re clicking on your site. Whether they’ve come through SEO, PPC or a paid social media ad, all of your users will have on thing in common: they’ve come to claim what your page has promised.
So, if you offer web design in Manchester and decided to advertise through Facebook, the headline and content of your landing page MUST mirror the message of the advert. Regardless of the industry you work in, it’s absolutely vital that your landing pages deliver exactly what the user is expecting. Anything less, and they’ll soon become another figure on your bounce rate.
Show Off Your Products and Services
Every single successful landing page will answer one very important question: what does the user stand to gain from your business?
You could offer exclusive discounts, innovative products, hilarious memes or the best fast food in town- whatever it is your business has got, your landing pages need to flaunt it. But, instead of just talking about how great your products and services are, you need to show users how they can benefit from using your site.
Your use of imagery and content should emphasise the value of your business, providing users with enough information so they can see exactly why they should consider converting.
Strong Calls To Action
At times, web design is almost like a form of psychology. You want the layout and content of a certain page to inspire certain behaviours; whether this be a product purchase, newsletter sign-up or something else entirely.
So, to encourage users towards making these conversions, you’re going to need to come up with some strong calls to action (CTAs). They need to be big, bold and easy to understand, so that users clearly see where you want them to go and want you want them to do.
Creating a strong CTA takes a lot of experimentation but, once you’ve cracked it, the results pretty much speak for themselves. If it draws the eye and matches the messaging of the page, then you’re off to a good start, but you’ll have to find the best web design in Manchester if you want to truly make the most of your landing pages.
Contact VisionSharp today to find out more about our awesome web design and development services- and see why we’re considered the best in town!