It wasn’t so long ago that businesses would simply create a website for the sake of having one, with the sole purpose of allowing users to create conversions. These websites would have little thought or flair put into them, and businesses would simply treat the design process as a secondary concern- after all, customers could buy their products or services, why is the colour scheme so important?
But those days are well and truly over, as users now expect to see a certain standard whenever they log onto a new website and will also expect to undergo a smooth user experience. If these standards aren’t met, then you can bet your bottom dollar that they’ll promptly leave your site and try one of your competitors- quickly transforming from a possible conversion into another figure on your bounce rate.
This means that it’s never been more important for you to contact us here at VisionSharp, so that we are able to implement some responsive web design and breathe fresh life into your online presence. To show that we really are the experts, we thought we’d run through some quick tips on just how to create an eye-catching website.
- Colour and Shape
- Content and Font
One of the first things a user will notice upon entering your site will be the colours and shapes on display, and so these really are two things you need to get right. Internet users have notoriously short attention spans, which means that you need to catch their eye right from the get-go. We all know that particular colours invoke certain emotions and come with a set of connotations, and the real key here is knowing how to use them in your website. Whether you want to highlight a particular promotion, create a clear path to conversion or strengthen your brand image- your choice of colour and shape is key.
If your use of colour has captured your users attention, you then need to make sure that you retain it. This is where the layout of your website becomes incredibly important, because if users begin to explore your site and find that it’s too complicated and there isn’t a clear path to conversion, then it won’t be long until they give up and leave. Websites now need to be mobile friendly, meaning that they require clear menu’s and as little scrolling as possible- basically, the website needs to be incredibly easy to navigate.
The importance of creating engaging content cannot be over-estimated, as providing users with key information without overloading them is what will ultimately keep them on your site. Whether it’s a description of your services, information on your business’ history or extensive product specifications, it’s incredibly important that your content is relevant and engaging. You also need to ensure that the content is displayed clearly and in the right font- which should look professional, stylish and easy to read.
Here at VisionSharp, we provide the best web design Manchester has to offer, so please get in touch if you’re interested in boosting your online presence!