Towards the end of May this year, software giants Adobe acquired Magento for a cool $1.68 billion; as they step up their efforts to rival the likes of Salesforce and Oracle in the digital-commerce industry. But, if you’ve been keeping up with the news, then you probably already knew that.
What you might not be quite sure of, however, is how this deal is going to impact your eCommerce site. Magento customers all over the planet have been enjoying improved conversion rates and higher traffic numbers, so we’d forgive you for feeling a little apprehensive about Adobe rocking the boat too much.
Fortunately, you’ve got absolutely nothing to worry about, because the deal between Adobe and Magento is going to benefit one person in particular: you. But how is this new partnership actually going to impact your eCommerce site?
Increase In Features
Magento has become renowned for its flexibility and sheer number of features in recent times, but it looks as though the platform could improve even further.
The combination of Adobe and Magento software means that users and web designers will have access to an even greater number of features, as the two systems seamlessly integrate with one another. The Magento platform looks set to become more efficient, more effective and easier to use under the ownership of Adobe, and the introduction of new features could help set you apart from competitors.
Simpler Design, Lower Costs
The greater levels of flexibility and functionality of the Adobe/Magento partnership will, ultimately, make web development on this platform even smoother. Of course, when the platform is easier to use, this means web designers won’t need to spend as long on certain parts of the design process.
As an eCommerce retailer, the fact that your website won’t take as long to build will mean that you won’t have to pay as much, giving you much better value for money as Magento web development costs lower slightly.
The Adobe and Magento merger will hope to seamlessly bring these two pieces of software together, as they share certain features with each other and look to provide the ultimate digital-commerce experience. If Adobe’s past acquisitions are anything to go by, we’d expect nothing less.
By offering a great suite of features, enhanced user friendliness and greater levels of flexibility, the new Magento will be capable of providing even greater UX. Already regarded as the best eCommerce UX platform, Magento looks set to overtake its competitors even further and offer greater benefits to the end-user. Namely, you.
Although many aspects of this partnership remain uncertain, one thing is abundantly clear: with such an exciting future ahead, you’d be crazy not to start looking for the best Magento web development Manchester has to offer. Contact VisionSharp today if you’d like to find out more about the Magento platform, and how it could revolutionise your eCommerce website.