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When it comes to making sure that your website is designed effectively, it’s only natural that you’ll spend a great deal of time considering the colour schemes, the content and the layout of the page itself. If you want your business to become an online success, then you need to make sure that your page is attractive visitors and persuading them to explore further than your landing page, so it’s no wonder why most business owners place an emphasis on the design phase.

There is certainly no problem with this approach, and our team at VisionSharp certainly share your passion for innovative web design. However, creating an effective website isn’t just all about how it looks, and you need to make absolutely certain that you don’t neglect one of the most important aspects of your site- choosing the domain name.

Your domain name could prove pivotal in the success of your website, so it’s absolutely imperative that you get it right. But with millions of domains already registered across the globe, you might be finding it tricky to come up with something good. Fortunately, VisionSharp are here to give you some quick tips on choosing the right domain!

· Keep It Simple

The key to creating an effective domain name is through trying not to overthink it and coming up with something a little too elaborate. A great domain name will be incredibly simple and easy to pronounce- more importantly, it will be a lot easier for people to remember. If it’s easy for people to say and will stick in their minds, then obviously word of your website will spread and your brand will become stronger for it. If it’s also easy to spell, then potential customers should also have no trouble in actually finding your site.

· Make Sure It’s Original

You might have a really strong, catchy domain name in your mind already, and you’re already feeling as though this blog post doesn’t affect you. Not so fast. You can’t just jump right in there and register whatever you’ve got your heart set on, because you need to do some thorough research on whether this is too similar to another brand. The last thing you want is to end up getting sued, just because you got a little too ahead of yourself and didn’t ensure your domain was original. Additionally, you also don’t want customers to get confused between your site and something similar.

· Use Your Brand

An incredibly popular way of making your website memorable and unique is by using your brand name within the domain. This will ultimately stop your website sounding generic and even a little boring, and will make sure that those visiting your site go away with the name of your business in their minds. If you don’t have a brand just yet, then you need to make sure that your choice of domain name can be used as part of your branding, otherwise people might not connect the site to your actual business.

VisionSharp are the leading providers of web design in Manchester, and we should be your first port of call when it comes to improving your online presence!


Want to see how we can help you? Get in touch.