In such a competitive marketplace, branding has never been so important. Businesses all over the world are vying to outdo each other and stand out above the crowd, trying to get potential customers to take notice of what they have to offer. Well, the very first thing a customer is likely to see about your business is your branding. From the logo, to the tagline, to the colours used throughout your website- customers will use all of this information to decide very quickly whether they are going to buy your products or services.
This means that it’s absolutely crucial that you get your branding right- the only problem is that you aren’t completely sure what makes a great brand. Well, that’s exactly why we offer an excellent branding service here at VisionSharp, and we’re here today to run you through some of the basics.
- You Need To Show Your Purpose
- You Need Your Brand To Be Consistent
- Your Brand Must Be Flexible
Before you do anything else, you need to make absolutely sure that your brand conveys the purpose of your business. If you think about some of the biggest brands in the world today- such as Nike, McDonald’s or Apple- we all know exactly what they do, why they do it and that they offer a high standard of product. This is all done through their branding, where they are able to show customers exactly what they do whilst strengthening their sense of professionalism and reliability.
If you want your brand to be successful, then it’s also important that you show your customers that your business isn’t just interested in taking their money, and that you have another purpose behind what you are offering. For example, you might want to make your customers lives a little easier with your product, or you might want to entertain people- whatever the reason, this should come across in your branding.
This is perhaps the most basic piece of advice when it comes to web design. There’s no point creating a brand image if it isn’t consistent across all of your marketing platforms. For example, you wouldn’t want your billboard to display a different logo to the one on your website, as potential customers would never relate the two. Your colour schemes, tag lines and core principles must be consistent throughout your business, as this will only serve to strengthen your brand image and make your business seem more professional.
The world is always changing around us. From the craze of catching Pokémon to a bombardment of mannequin videos- there is always some sort of trend that you can use to your advantage. A great piece of branding will leave you a little wiggle room, so that you are flexible enough to adapt to any local trends or changes in the market. This ultimately ensures that you are able of staying one step ahead of the competition at all times, and that you are able to appeal to new demographics.
Here at VisionSharp, we offer the best branding and web design Manchester has to offer, and please don’t hesitate to get in touch with any further questions!