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Google Duplex Shows Major Advancements In Artificial Intelligence

It’s hard not to be excited by the future of AI and web design. From the rising prominence of chatbots, to the constant evolution of deep learning and intricate recommender engines; advancements in artificial intelligence open up all kinds of opportunities for web designers and business owners alike.

With such fantastic technology at their fingertips, web developers can now create a much more personalised browsing experience, offering products and services that are tailored to the habits and preferences of each individual customer. Of course, being able to target customers so efficiently is every business owner’s dream, and the implementation of an AI system is bound to improve conversion rates.

Following the introduction of the ground-breaking Google Duplex, it looks as though those dreams aren’t too far away from becoming a reality.

What Is Google Duplex?

In a nutshell, the Duplex is a voice-activated personal assistant that takes things to the next level. In the same mould as the Amazon Echo or Apple Siri, Google’s new innovation is able to interact with people in a way that humans would. The standard robotic voice of Alexa and Siri has been completely outdone, as the Duplex is able to communicate in natural, conversational tones.

Google’s demo of the system had the Duplex calling a hair salon to make a booking and, instead of sounding like one of those robotic text voicemails you sometimes get, it was able to have a proper conversation with the person on the other end of the phone. It was never thrown off by unexpected questions or answers, and even demonstrated the proper inflections and intonations.

Most miraculously of all, the person on the other end of the call had absolutely no idea they were speaking to a machine. It’s safe to say it would ace the Turing test.

What Does The Google Duplex Mean For My Business?

Nowadays, users and consumers want to be able to communicate with businesses in a quick, efficient manner, which is exactly why things like live chat and chatbots feature so heavily within modern web design.

The only drawback from current chatbots is that the software is restricted to various language restraints, which makes it clear to the user that they’re dealing with a machine- which can sometimes prove incredibly frustrating. With live chat, businesses obviously have to spend money on adding the feature to their site, and then paying the staff to actually sit there and answer queries.

The technology displayed by the Google Duplex opens the possibility of combining the efficiency of a chatbot with the helpfulness of speaking to a real person. In short, this could help your business provide the ultimate customer service experience.

When you’re offering incredible customer service, you’re obviously going a long way towards improving the user experience and encouraging people to explore your site. In addition, the Duplex could see yet another spike in the use of voice-activated assistants, which could result in a huge surge in sites optimising for voice surge.

One thing’s for sure- we’ll have to keep a very close eye on AI advancements to ensure we continue to provide the best web design Manchester has to offer!


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