At the heart of every business lies a great brand.
It doesn’t matter whether you’re an international fast food chain or a local butcher, every business in the world needs a great brand in order to fulfil its true potential. Everything from the name of the business to the logo (and the colour scheme used) needs to be absolutely spot-on if you want your company to have an impact.
As a consumer, you should already know that customers are liable to respond to a strong, reliable brand. We’re all much likelier to create a conversion when we recognise the business we are dealing with, because a strong brand image develops a level of trust that just can’t be obtained elsewhere.
So what how do you go about building an effective brand image?
When it comes to creating a brand for your business, the last thing you should do is try to please everyone. By trying to please too many people, you end up pleasing nobody in particular, and so your brand needs to be geared towards your target audience. It’s up to you as a business owner to decide who your biggest target audience is, and then make absolutely sure that they’ll find your brand appealing.
The key to a great brand lies in consistency. From the posts you’re putting out on Facebook to the signage you use on your premises, your branding needs to remain constant so as to avoid alienating your audience. This can be done by using a certain font, tagline or colour scheme- but consistency allows your brand to become more recognisable, and therefore makes it stick in the minds of potential customers and helps to build trust.
In 2017, developing a strong online presence is absolutely imperative to creating an effective brand. Most customers will now be looking to research your business a little before creating a conversion, so having things like social media reviews and a responsive website can prove invaluable. This means you need to do everything you can to ensure that people are finding your website and liking what they see when they get there. Your website should be used as the ultimate representation of your brand, and that’s exactly why your website is so important.
We provide all kinds of branding services alongside the best web design in Manchester, so get in touch with our team today if you’re interested in our services!