There’s nothing worse than clicking onto a website and being unable to find what you’re looking for. Whether you’re looking to buy a certain product or learn more about the services on offer, a confusing menu layout is guaranteed to provide a frustrating browsing experience.
Of course, this will inevitably lead to users heading back to the SERPs and looking elsewhere. In 2018, effective web design will place an emphasis on user experience (UX); and implementing a clear, simple menu layout plays an integral role in ensuring the site is enjoyable to use.
But what does effective website navigation look like in 2018? Here’s everything you need to know.
Implement Descriptive Menu Labels
One of the biggest mistakes businesses make with their menus is the use of generic labels and page titles. Not only does this make it more difficult for the search engines to crawl your website, it also makes it harder for users to find what they’re looking for. After all, your menus aren’t just there for show, and need to do everything possible to make your site easier to navigate.
Think about it, a page labelled as ‘services’ in the menu just isn’t descriptive enough, and yet there are a frightening number of businesses that use this header. Instead, you need to be more specific about the services you’re talking about, so that users know exactly what to expect by clicking onto that page.
Use A Fixed Menu
Nobody enjoys scrolling to the bottom of a page and then having to scroll all the way back to the top to access the menu again. Users want to be able to explore the website from anywhere on the web page, which is why the implementation of a fixed menu (or sticky navbar) is so important in 2018.
The importance of this feature has been exacerbated by the rise in mobile usage, since scrolling up and down lengthy pages can turn into a real pain. Users want a quick, simple browsing experience, and the ability to access the menu anywhere on the site allows them to explore comfortably. But if users are having to inconveniently return to the top of the page, then you seriously run the risk of frustrating them.
Avoid Drop-Down Menus
Keeping on the theme of mobile-friendly design, the use of drop-down menus can turn into a real nightmare for users that aren’t on desktop. It’s incredibly common for a drop-down menu to reveal itself by hovering the cursor over it but, when you aren’t using a mouse, this can become incredibly tricky indeed.
Don’t get us wrong, drop-down menus are still extremely popular in 2018, and some users really enjoy the familiar layout. But, if you’re getting a new website developed, why should you settle for such average site navigation?
If you’re looking to develop a new website that focuses on UX, then you’ll need to find the best web design Manchester has to offer. Contact VisionSharp today to find out more about the services we have to offer.