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Is Email Marketing Still Relevant?

Once upon a time, mass email marketing campaigns were all the range. Quantity was always seen as a better ROI than quality emails, but things changed. Social media became the go-to choice for marketers as popularity for social media platforms grew. Many marketers put all their eggs in the baskets of the likes of Facebook but were soon surprised to find out that email remained a much better ROI.

That’s not to say that you should abandon your social media marketing plans all together. We just want to show you that email should still be an important part of your companies plans to advertise. Here’s why:

1.     B2B Prefer Email

Email has retained its title as the preferential marketing campaign for companies to deal with other companies. Most companies claim they prefer to respond to offers and promotions that they receive through their email system rather than those they receive through any other medium. If you rely on B2B marketing then it is important you get in contact with potential customers through their preferred email systems.

2.     Easy Optimising

It is easy to tell whether your email campaign is working or not and it is also easy to adapt the calls to action, subject lines, content marketing messages and the templates quickly and easily so that it does work. Constant tweaking allows you to regularly improve your campaign and boost your performances too.

3.     Personalise

Adding personal touches, such as the company or person’s name within the email lets people know that you are directly interacting with them, rather than hitting them with a pre-fabricated email, which probably went to a hundred others. Emails allow you to target individual interests and needs through a large array of tools and software.

4.     Easy To Share

Emails are incredibly simple for receivers to pass on to their friends and colleagues, spreading your message for you. Any message you send can be easily sent on again, and again, and again through a simple click.

Even though there are many ways to market yourself in 2019, email still remains a very relevant campaign strategy. Every company still has the habit of checking their emails first thing in the morning, meaning your email marketing will capture their attention immediately. If you are looking to improve your online platform and need web development in Manchester, contact Visionsharp today for a full quotation.  

 

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