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E-commerce: What To Look Out For In 2018- Part Two

We all know that the e-commerce industry is absolutely massive. Whether we’re in need of some new clothes, a brand-new TV or our weekly groceries, it’s fair to say that most of us do the majority of our shopping online.

And why not? The sheer level of convenience is what’s really behind this shopping trend, and businesses are suddenly able to make it easier than ever for us to shop with them. Through our mobile phones, desktops or tablets, we can now make all of our big purchases online- the only question is where to make them.

As a business owner, it’s up to you to make sure that customers pick your website over that of your competitors. So, we’re here to help you out with all the e-commerce trends you need to look out for in 2018, so that you can stay one step ahead of the game and dominate the market.

Influencers

One of the main struggles of running an e-commerce business is the sheer number of competitors you’ve got to deal with. A quick Google search of the relevant keywords will bring up countless results, which is obviously why SEO practises are so important, and so you need to be doing all you can to make sure your brand name stands out.

Influencer marketing was absolutely massive in 2017, and we expect this trend to strengthen this year. By contacting influencers in your chosen industry, you can achieve much more than just having your product advertised to the relevant audience- because the authority of an influencer will actually make that audience take notice.

This will make people familiar with your brand name and the products you have available, meaning they’re much likelier to investigate your site and create a conversion.

Subscription Services

Okay, so every single one of us is probably signed up to Netflix, Spotify or Amazon Prime these days, because they all offer a convenient way of enjoying their services. While customers get to enjoy the products or services provided, the real beauty of a subscription service lies in the fact that you’ll always be at the forefront of their mind.

Of course, they won’t be obliged to shop with you, but if they’re paying an annual subscription for, say, unlimited free next day delivery, then you’re more than likely to be their first port of call. If you can offer unique shopping features, at a reasonable price, then you can capitalise on this by making it available through some kind of subscription.

Magento Websites

In 2018, the most effective e-commerce websites will be made through Magento, which is exactly why we use it at VisionSharp.

Having a website that’s quick to load is now crucial to enjoying online success, as is a mobile-friendly design and sheer flexibility. Fortunately, Magento ticks all the boxes, allowing businesses to create responsive websites that are built to drive conversion rates up.

If you’re looking for the best Magento development Manchester has to offer, then contact the team at VisionSharp today- we’d be delighted to discuss your requirements and make sure you enjoy e-commerce success in 2018!

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