It’s no secret that the vast majority of us have bought something online. In fact, nowadays it’s probably fair to say that we complete most of our purchases over the internet - so long as we disregard the amount we spend on food every day!
Well, this obviously means that businesses are no longer in a position to avoid this trend, as they’ll be completely alienating themselves from the largest portion of their customers base. It’s now essential for businesses to own a responsive, reliable website that makes it as easy as possible for users to create a conversion.
But don’t expect to make a site go live and that be the end of it, because e-commerce is a world that constantly evolves and changes with the times. So, we thought we’d give you a bit of help with keeping on top of these changes for 2018:
Prioritising Mobile Devices
Let’s face it- we’re always glued to our
mobile screens. Whether we’re playing a game, checking our Facebook or messaging
a friend, it’s fair to say we just can’t stop using our mobiles. More
importantly, we can’t stop buying stuff from our phones.
This means that e-commerce businesses now
need to start prioritising mobile and making sure their site works well on the
smaller screen. With user expectations only going to get higher, it’s vital for
every e-commerce site to start using mobile to their advantage.
Social Media Is Key
In 2018, e-commerce is going to be all
about targeting the right people with the right products at the right time. In
order to do this, you’re going to need to work with other departments to find
out who’s shopping with you and what’s trending. This is where a strong social
media following could become vital, as staying connected with your customers
will allow you to personalise your business and get shoppers engaged with your
Ultimately, social media will help you
build trust and a sense of community, which is now an essential for e-commerce
businesses of all sizes.
It looks as though the future is finally
here, as artificial intelligence looks set to play a major part in e-commerce
over the next 12 months. Users now want it to be as easy as possible to find exactly
what they’re after, and so the implementation of Chatbots is going to be
massive in e-commerce. Providing users with the chance to easily find relevant
information, using this technology could be a great way for you to get ahead of
the game in 2018.
For years, VisionSharp have been providing the best e-commerce solutions Manchester has to offer, and 2018 will certainly be no different! Get in touch today to speak with our team!