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E-commerce: What To Look Out For In 2018- Part One

It’s no secret that the vast majority of us have bought something online. In fact, nowadays it’s probably fair to say that we complete most of our purchases over the internet - so long as we disregard the amount we spend on food every day!

Well, this obviously means that businesses are no longer in a position to avoid this trend, as they’ll be completely alienating themselves from the largest portion of their customers base. It’s now essential for businesses to own a responsive, reliable website that makes it as easy as possible for users to create a conversion.

But don’t expect to make a site go live and that be the end of it, because e-commerce is a world that constantly evolves and changes with the times. So, we thought we’d give you a bit of help with keeping on top of these changes for 2018:

- Prioritising Mobile Devices

Let’s face it- we’re always glued to our mobile screens. Whether we’re playing a game, checking our Facebook or messaging a friend, it’s fair to say we just can’t stop using our mobiles. More importantly, we can’t stop buying stuff from our phones.

This means that e-commerce businesses now need to start prioritising mobile and making sure their site works well on the smaller screen. With user expectations only going to get higher, it’s vital for every e-commerce site to start using mobile to their advantage.

- Social Media Is Key

In 2018, e-commerce is going to be all about targeting the right people with the right products at the right time. In order to do this, you’re going to need to work with other departments to find out who’s shopping with you and what’s trending. This is where a strong social media following could become vital, as staying connected with your customers will allow you to personalise your business and get shoppers engaged with your brand.

Ultimately, social media will help you build trust and a sense of community, which is now an essential for e-commerce businesses of all sizes.

- Artificial Intelligence

It looks as though the future is finally here, as artificial intelligence looks set to play a major part in e-commerce over the next 12 months. Users now want it to be as easy as possible to find exactly what they’re after, and so the implementation of Chatbots is going to be massive in e-commerce. Providing users with the chance to easily find relevant information, using this technology could be a great way for you to get ahead of the game in 2018.

For years, VisionSharp have been providing the best e-commerce solutions Manchester has to offer, and 2018 will certainly be no different! Get in touch today to speak with our team!

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