When it comes to making an impact on the digital marketplace, you need to keep searching for ways to improve your website. Regardless of what kind of industry you work in, it’s imperative that your website continues to evolve along with any technological advancements or changing trends. Without this kind of constant development, it won’t be long until you’re overtaken by your competitors.
But the real trick here is recognising when your business can really benefit from updated website features. After all, there’s no real sense in just trying to utilise the latest technology for the sake of it, and you need to make sure that any new features are helping your site become more effective.
Whether it’s to drive conversions, display content or improve the overall user experience, you need to decide whether or not your site has a reason to jump on the latest trends. One such trend is the use of video within websites, but the big questions is: does your website need it?
Improve Content Engagement
The main purpose of video on your website will be to tell a story. Whether you’re telling people about the products you sell, current special offers or a brief history of your company, video is undoubtedly the most effective way of conveying a message. Why? Quite simply, video is easier for users to digest.
People love watching video on social media and other websites, so it’s only natural for them to enjoy videos on your site, too. If people are enjoying your video content, then you’re bound to see a major increase in time on site, which will obviously help your Google ranking. Of course, users will also be more willing to listen to what you have to say, which could lead to an increase in conversions.
Strengthen Your Brand Image
Video is absolutely fantastic for bringing a bit of character to your website and business, strengthening your brand image to develop a real level of trust with your customers. With a fantastic, professional video, users will be able to recognise that your brand can be relied upon, which in turn will make them more likely to convert with you.
It’s no secret that video will help to keep users interested in what you have to offer, which will help to create a positive impression of your brand and ensure people tell their friends about you.
Offer Fantastic UX
The real beauty of using video is the sheer simplicity it offers. No longer will you have to bombard users with large chunks of text, as now you can display your content in a more exciting and convenient way. Video is so popular due to its speed and convenience, and this is the most effective way for you to keep users interested while you tell them all they need to know about your business.
The use of video will help you create fantastic UX, which will ultimately keep users engaged with your business and lead them towards creating a conversion.
So does your website need video? In 2018, it should be considered essential. If you want to utilise some of the best web design in Manchester, then video needs to be at the heart of the development.